Markting & IT Workshop 2014

GL Bajaj institute of Management & Research successfully organized a one day Marketing & IT workshop on 5th April 2014, on “Consumer engagement in digital era”. Workshop highlighted the impact of digital platforms, in marketing & IT, in engaging consumers efficiently through their campaigns and contributing in the amplification of return on investments for the marketers. Eminent speakers from the corporate fraternity were invited to speak on the subtopics of the main theme.

Mr. Kushagr Agarwal, CEO with KNR Consultants, put forth valuable insights on social media marketing by sharing real life experiences of corporate. Mr. Rajan Gupta, Independent Research & Analytic Consultant & is associated with University of Delhi as a Research Scholar, provoked & engaged the audience with videos and case studies on mobile marketing and its opportunities in the Indian scenario. Second half of the session, post lunch, kick started with an informative & content rich speech on e-commerce challenges, issues and opportunities in India by Mr. Deepak Goel, CEO BFG Corporation. Last session tickled the audience by the wit and humor of Mr. Rajat Kumar, CEO Dreamsol, who gave his valuable insights on the aspects of e-commerce rise and its indispensable existence in our lives.

Academic Activity