Joint Talk Series organized by GLBIMR & DMA on October 18, 2016
Joint Talk Series organized by GLBIMR & DMA on “Branding Imperatives in the Social Era” on October 18, 2016 #GLBajaj #GLBIMR #BestBschool #PGDM #BSchool With the aim of providing holistic development to the management fraternity, GLBIMR under the patronage of Director, GLBIMR, Director; GLBIMR had collaborated with Delhi Management Association (DMA) to conduct a series of joint talks. The second joint talk of the series was organised on “Branding Imperatives in the Social Era” on October 18, 2016 at DMA Conference Hall, India Habitat Centre, Lodhi Road, New Delhi. Mr. Kamalendu Bali, Sr. Director, Concentrix and Director, GLBIMR were the Session Chairperson. Mr. Rajan Pandhi, Director, Delhi Management Association was the convener of this session. Dr. Makkar expressed her gratitude towards Mr. Rajan for initiating this talk series, which is facilitating in dissemination of knowledge. While welcoming the delegates from different corporate houses, Director, GLBIMR elucidated the importance of branding in the Social Era. She highlighted that branding has become synonymous with marketing content,as means to promote as it is with establishing credibility, seeding loyalty and engaging conversion. Dr. Makkar said that social media is also playing an important factor in affecting the choices of the consumers. She quoted that, "There’s also a blurring between media and brands. Brands are becoming publishers and content marketers. So for brands as well as media, the goal is to engage an ‘audience’ or group of customers. The Expert speaker, Mr. Bali is an accomplished and result oriented senior leader with 24 years of rich experience across operation and technology start up, BPO Solution, Government Relationship and Business Development. He has displayed proven results across key areas of Revenue targets, Policy influencing for IT investments and managing high performance teams across verticals in India, China, Middle East and Africa. He enlightened the session with thought provoking views on Branding Imperatives and how the social media plays an important role in designing the strategy to establish their brand in the market. In this round table talk more than 30 corporate delegates participated and had an enlightening, brain storming session on “Branding Imperative in the Social Era”. The preceding joint talk of this series was on "Innovations in Technology: Guide Map to Global Competitiveness" in September, 2016 by Mr. Ashish Patel, Director, Morgan Franklin Consulting, USA.
Academic Activity
- Director General of GLBIMR @ International Conference by NIESBUD
- Sankalp-An Inter Institute Cultural Festival @ GLBIMR
- Placement Readiness Enhancement Program @ GLBIMR
- Workshop on Online Share Trading through Demat account @ GLBIMR
- One day workshop by Dr. HG Parsa @ GLBIMR
- Inaugural Session of PREP @ GLBIMR
- Certification on Yellow Belt Six Sigma By MSME @ GLBIMR
- MDP on “Corporate Expectations from Budding Managers"
- GLBIMR Students Participated in Management Games Competition
- Global Talk Series by Dr.Djamchid Assadi @ GLBIMR
- Corporate Talk Series by Cox & Kings @ GLBIMR
- Corporate Talk Series @ GLBIMR in collaboration with PHD Chamber
- GLBIMR Faculty Interactive Session by Ashish Patel
- Joint Talk Series organized by GLBIMR & DMA
- Vice Chairman and Director General, GLBIMR @ Harvard University
- “Speak –up” Session @ GLBIMR at the end of PECR workshop
- MDP on “Talent Management" @ GLBIMR
- Professional Excellence for Corporate Readiness workshop @ GLBIMR
- GLBIMR Students @ Advantage Healthcare India 2016 by FICCI
- GLBIMR students participated in Enterpreneurship Program at NSIC
- Global Talk Series on Strategic Management @ GLBIMR
- Director General of GLBIMR invited to Education Summit by CEGR
- GLBIMR Students @ AIMA 43rd National Management Convention
- Celebratory Lunch of GLBIMR's Faculty and Staff @ Haldiram
- Joint Talk Series organized by GLBIMR & DMA
- Mega Alumni Meet 2016~DejaVu @ GLBIMR
- Expert Talk on Global Issues in Strategic Management
- International Conference Innovations in Technology
- One Day Certification Programme on “Digital Marketing”
- Foundation Day Celebrations 2016
- Teacher's Day Celebrations
- BSE Certification on “Basic Course on Stock Market”
- Expert Talk on “Accounting for Managers"
- Expert Talk Series on "Reality Check"
- BSE Certification Program
- Visit to National Small Industries Corporation
- Fresher's Party @ GLBIMR
- Expert Talk by Mr. Kamal Singh
- Visit to Aaj Tak Studio by GLBIMR Students
- Expert Talk on "Brand Me"
- AD MAD Competition
- Industrial Visit - Moserbaer India Limited
- Visit to Aaj Tak Studio by GLBIMR PGDM Students
- Certification Workshop by GHRDC
- First Unfurling of "The Tallest & The Biggest" National Flag
- Blood Donation Camp
- 40 Hours Certification Workshop
- Mock Interview Session 2
- Industrial Visit to Anmol Bakers Private Limited
- GLBIMR PGDM Students Participated in Corporate Interface Series at AIMA
- Mock Interview Session
- Expert Talk on "Career in Financial Sector"
- GLBIMR PGDM Students Participated in Live Talk Show at AAJ TAK
- GLBIMR pays tribute to DrKalam on his Death Anniversary
- GLBIMR Students Participated in Corporate Interface Series
- "Van Mahotsav"- Celebrations at GLBIMR
- Expert Talk - By Dr. Sanjiv Mittal at GLBIMR
- Expert Talk on "Accounting for Managers"
- GLBIMR Re-Orientation Programme for PGDM Batch 2015-2017.
- Parents Interaction Session
- Management Game session
- Day3 - Induction Programme 2016
- Day2 - Induction Programme 2016
- Reorientation Bonanza
- Faculty Orientation Programme 2016
- 7th Convocation for PGDM (2013-15)
- PGDM Convocation 2016 (Batch 2013-15) - Conferring of Diplomas
- GLBIMR Students in Collaboration with Mersion Sent to UCLA, USA
- GLBIMR bestowed with Eminent Director Award by CSR
- Workshop on - How to Convert your SIP into PPO
- Two Days Extensive Workshop on "The Magic of Communication"
- Case-Study Analysis Competition
- Special Talk on Financial Literacy
- Students Learnt about E-Commerce Potential at PHD Chamber
- CSI IT Excellence Award to Dr. Urvashi Makkar
- "CTS - 2016"
- Workshop on "ABCD to Achieve Your Dreams"
- Students Attended Full Day Workshop on Case Study Analysis
- DG Addressed National Conference on Women Empowerment
- Students Participated In Corporate Interface Series
- Press Conference at GLBIMR 2016
- Workshop – Doing Business Globally-Shrinking Boundaries and Expanding Horizons
- Pool Campus – VFN Group
- Campus drive by Pepsi
- GD & Personal Interview Session
- Management Development Programme(MDP) 2015
- NIPM Quiz Contest 2015
- INTERACTION - Kiran Bedi
- Foundation Day and Teachers Day
- Orientation 2015
- Interaction with Dr. A. P. J. Abdul Kalam
- Legend of Media Industry
- Convocation 2015
- HR SUMMIT 2014
- Microsoft Imagine Cup 2014
- Markting & IT Workshop 2014
- HR WORKSHOP- 2014
- Seminar on Core Banking 2013
- Convocation Batch 2011-2013
- Orientation Programme 2013
- CONVOCATION 2013
- Marketing Summit 2013
- IT Summit 2012
- Global Immersion Program
- Orientation Programme 2012
- CONVOCATION 2012
- AIMA 2012
- HR SUMMIT 2012