Prof. (Dr.) Kirti Dutta

Dean & Professor

With over 25 years of rich experience in corporate and academia, Prof. (Dr.) Kirti Dutta is a constant seeker of knowledge and excellence. She has helped manage and build processes in institutions of higher learning during her career. In her earlier affiliation she has also helped set-up completely revamped MBA, BBA (Hons) & B.Com (Hons) Programmes in academic collaboration with University of Warwick, UK.

With a Ph.D. in Management (Consumer Behavior, branding and communication), she holds Masters in Business Administration. Her areas of interest include – Digital Marketing, Brand Management, Consumer Behavior, Integrated Marketing Communications, Marketing of Services, Ethics and CSR etc. She is a prolific researcher and has a number of publications to her credit. She is working on many national and international projects in the domain of branding, communications and services marketing. She has co-authored more than 70 research papers published in national and international journals and conference proceedings apart from contributing chapters in a number of edited books.

Her research-based textbook on “Services: Marketing, Operations and Management” (co-authored with Dr Vinnie Jauhari) was published by Oxford University Press (OUP) in 2009 and the second edition of the same was released in the year 2017. Her second book titled “Brand Management: Principles and Practices” was also published by the OUP in 2012. Her book on Integrated Marketing Communications with OUP, released in December 2016. She has also co-edited a book on Entrepreneurship Learning and Development for CEGR. She promotes research by being a Ph.D supervisor and examiner for many universities.

She has also conducted a number of FDPs for faculty of renowned institutes and MDPs for Maharatna and Multinational companies. She is the editor of International Journal on Customer Relations. She has served a brief stint as Associate Editor – Journal of Services Research for which she is still reviewing papers. She is also on the review panel of a number of international journals like International Journal of Contemporary Hospitality Management, International Journal of Technology Marketing, Total Quality Management Journal (by Emerald) to name a few.

Work Experience

More than 25 years with 11 years of industrial experience and around 14 years in the academia.

Academics

  • Ph.D, MBA, B.Sc. (Medical)

Key Achievements

  • Delivered Ted Talk on ‘How to build Brand “YOU”’ at Tedx HR College, Mumbai on December 9, 2017
  • Conducted a number of FDPs for faculty of renowned institutes and MDPs for Maharatna and Multinational companies.
  • Helped manage and build processes in various institutions of higher learning besides setting-up completely revamped MBA, BBA (Hons) & B.Com (Hons) Programmes in academic collaboration with University of Warwick, UK at Ansal University.
  • Organized International Conference on ‘Innovations in Technology: A Road Map for Achieving Global Competitiveness’ on September 10, 2016 at GLBIMR
  • Editor – ‘Optimization Journal of Research in Management’ and responsible for launch of Volume 8, Number 2.
  • Attended Ivey League Case Writing Workshop from May 26-29, 2014 at IMI, New Delhi
  • Received a Certificate of Appreciation for presenting an outstanding paper “A comparative study of consumers’ green practice orientation in India and the United States” at 2nd International Conference on Services Management hosted by Pennsylvania State University and IIMT-Oxford Brookes University on June 1-2, 2007.
  • Reviewed papers for International Journal of Contemporary Hospitality Management (IJCHM). IJCHM is ranked as a tier one journal in the hospitality management field (McKercher, Law and Lam, 2006; Ryan, 2007). Among Emerald's 300 journals, IJCHM is ranked third in terms of downloaded articles.
  • Review papers for International Journal of Technology Marketing (by Emerald)
  • Editing papers for international journal - Total Quality Management Journal (by Emerald)
  • Review papers for Journal of Services Research (an International Journal)
  • Review books for Oxford University Press
  • Review papers for African Journals of Business Management
  • Reviewed papers for The International Symposium on Management, Engineering and Informatics: MEI , since 2009.
  • On the review panel for the edited book: Corporate Social Responsibility: Conceptual Framework, Practices & Key Issues”, Edited by Makkar, Urvashi; Pahuja, Anurag; Bharti Publications, Delhi 2012, ISBN: 978-93-81212-35-6 (Hard Cover)
  • Editorial and Advisory board of International Journal on Customer Relations
  • Co-chaired technical sessions at International conferences.
  • Published papers at national and international level in referred journals.
  • A part of ISO team and responsible for successful implementation of ISO 9001:2000 in the organization Vogue Textiles Ltd. New Delhi.
  • Attended and qualified in Audit and Servicing Programme and certified as an Auditor By ISO 9001:2000
  • Prepared successfully feasibility studies, comparative studies, Reports and Presentations with emphasis on economic feasibility which resulted in revenue generation for the company.

Publications:
Books (3)

  • Textbook on “Integrated Marketing Communications”, Published by Oxford University Press, December 2016
  • Textbook on “Brand Management: Principles and Practices”, Published by Oxford University Press, 2012.
  • Co-authored textbook on “Services: Marketing, Operations and Management”, Published by Oxford University Press, 2009. 2nd edition in 2017.

Edited Book (1)

Textbook on Entrepreneurship: Learning and Implementation with CEGR ISBN 978-93-85000-18-8 edited by Sinha. P; Makkar, U and Dutta, K with CEGR

Chapters in Edited Books (14)

  • Dutta K. (2019) Managing Brand Image in a Global Context. In: Chakrabarti G., Sen C. (eds) The Globalization Conundrum—Dark Clouds behind the Silver Lining. Springer, Singapore pp 219-228
  • Dutta, K (2015), Chapter Writing a Business Plan in Entrepreneurship Learning and Implementation edited by Sinha. P; Makkar, U and Dutta, K with CEGR pp 153-167
  • Dutta, K; Singh, S; Parsa, H G and Jauhari, V (2014) “Destination management and sustainability” Managing Sustainability In The Hospitality And Tourism Industry Paradigms and Directions for the Future Edited by Vinnie Jauhari, PhD Apple Academic Press, TORONTO NEW JERSEY, pp 181-226
  • “Fair Trade: Empowering the Powerless”, (2012), Corporate Social Responsibility: Conceptual Framework, Practices and Key Issues; Bharti Publications, New Delhi, ISBN: 978-93-81212-35-6; pp 49-60
  • “Green marketing: A tool for Sustainable Branding Strategy” (2012) in Corporate Social Responsibility: Conceptual Framework, Practices and Key Issues; by Bharti Publications ISBN: 978-93-81212-35-6 pp 121-136
  • “Self sustaining models for Success in Rural Marketing”, (2012) Future Directions in Management; Bharti Publications; ISBN: 978-93-81212-19-6; Pp 557-569
  • “The case of Shahnaz Husain: A Perspective of Global Products from India” published in Women: Technology and Entrepreneurship: Global case studies by Dr V Jauhari and Charla Griffy Brown, Reference Press, New Delhi, 2009, Chapter 3 pp 73-101
  • “Booming pharmaceutical retail in India”, published in Recent practices in Retail in India by R K Bharadwaj and Urvashi Makkar, Bharati Book organization, New Delhi, 2009, Chapter 16, pp 200-216
  • “The Biotech Industry:The case of Kiran Mazumdar Shaw” ” to be published in Women: Technology and Entrepreneurship: Global case studies by Dr V Jauhari and Charla Griffy Brown, Reference Press, New Delhi, 2009, Chapter 2, pp 40-72
  • “Internet banking adoption in a developing country: the case of India” in Technology and Innovation in Marketing compiled by Rajat Gera Chapter 1, pp 3-15
  • “E-tailing: Issues in online purchase: A Perspective on current internet shopping in India” in Technology and Innovation in Marketing compiled by Rajat Gera Chapter 2, pp 16-28
  • “Technology acceptance for Mobile commerce – a consumer perspective”, Advances in Technology and Innovation in Marketing, Edited by Rajat Gera, 2008, Chapter 7, pp 77-84
  • “Websites as a promotional tool in the marketing of education: An Indian Perspective” in Innovation in redefining business horizons edited by Dr J Rajan
  • Venkatesh, U. and Dutta, K. (2008) Foreign direct investment in the indian real estate sector – Problems and prospects, in Globalization and Sectoral Development, Eds. R. Agrawal, R. Banga and A.N. Bhattacharya. New Delhi: Excel Books. p. 297-311

International Publications in Referred Journals (19)

  • V Sethi, MS Tandon, K Dutta (2018) “A path model of antecedents of green purchase behaviour among Indian consumers” International Journal of Public Sector Performance Management 4 (1), 21-44 (C Category)
  • Bharath M. Josiam, Daniel L. Spears, Sanjukta A. Pookulangara, Kirti Dutta, Tammy Kinley &.Jennifer L. Duncan “Using Structural Equation Modeling To Understand The Impact Of Bollywood Movies On Destination Image, Tourist Activity, And Purchasing Behavior Of Indians.”, Journal of Vacation Marketing, (2015). DOI: 10.1177/1356766715573650 (A Category)
  • Dutta; Parsa; Parsa; Bujisic (2014) “Change in consumer patronage and willingness to pay at different levels of service attributes in restaurants: A study from India” Journal of Quality Assurance in Hospitality & Tourism 15:2, 149-174, DOI: 10.1080/1528008X.2014.889533 link to this article: http://dx.doi.org/10.1080/1528008X.2014.889533 (B Category)
  • Josiam, Bharath M. Ph.D.; Spears, Daniel Ph.D.; Dutta, Kirti Ph.D.; Pookulangara, Sanjukta A. Ph.D.; and Kinley, Tammy L. Ph.D. (2014) "“Namastey London”: Bollywood Movies and Their Impact on how Indians Perceive European Destinations," Hospitality Review: Vol. 31: Iss. 4, Article 2. Available at: http://digitalcommons.fiu.edu/hospitalityreview/vol31/iss4/2 (C category)
  • Dutta, Kirti and Singh, Swati (2014), “Deriving customer satisfaction and loyalty from organized retailers sales promotion activities in India”, International Journal of Sales, Retailing and Marketing, Vol. 3, No. 1, pp 21-32
  • Dutta Kirti and Singh, Swati (2014) "Applying Theory of Planned Behavior to Understand the Behavior towards Healthy Food Brands of Indian Housewives", (2014) IUP Journal of Brand Management, Vol. 11,
  • Dutta K, Singh S and Singh S (2014) “Koutons Retail India Ltd.: Fight for Survival” IUP Journal of Entrepreneurship Development Vol. XI, No. 1, 2014
  • Dutta, Kirti, Singh, Swati; Malhotra, P (2013) “Purchase behaviour towards branded healthy food: A study of Indian housewives”, ABS International Journal of Management, Volume 1, Issue 2
  • Dutta, Kirti, Singh, Swati; (2013) "Healthy food behavior and Celebrity endorsement for healthy food brands: A study of Indian housewives ", IUP Journal of Brand Management. Vol. 10
  • Dutta, Kirti, Singh, Swati; (2013) “Customer Perception of CSR and its impact on retailer evaluation and purchase intention in India”; Journal of Services Research; Volume 13, Issue 1; Pp 121-138 (C Category)
  • H.G. Parsa, Amy Gregory, John. T. Self, Kirti Dutta. (2013) “Consumer Behaviour In Restaurants: Assessing The Importance Of Restaurant Attributes In Consumer Patronage And Willingness To Pay”; Journal of Services Research, (2013) Vol. 12; Issue 2; Pp 30-57 (C Category)
  • Kirti Dutta, Urvashi Makkar ‘Modularization of the Automotive Supply Chain: The value driver’, Journal of IMS Group, 2010, Vol. 7, Issue 2, pp 57-63
  • ‘Hospitality Internship Placements: Analysis for United Kingdom and India’ Journal of Services Research, 2010 Volume 10 Issue 1 pp 85-99 (C Category)
  • “Managing online distribution for tourism growth in India” Worldwide Hospitality And Tourism Themes (Emerald group), Vol. 1., Issue 1, 2009, pp 40-51 (C Category)
  • Kirti Dutta, Venkatesh Umashankar, Gunae Choi, H. G. Parsa “A comparative study of Consumers green practice orientation in India and the US – A study from the restaurant industry”, Journal of Foodservice Business Research, Vol. 11, Issue 3, 2008 (C Category)
  • Kirti Dutta, Urvashi Makkar “Attributes affecting the growth of online banking: a consumer perspective”, International Journal of Technology Marketing, Vol. 3, Issue 4, 2008 pp 376-391. (C Category)
  • “Balanced Scorecard in managing higher education institutions – An Indian Perspective” International Journal of Education Management, Bradford: 2007. Vol. 21, Iss. 1; p. 54 (B Category)
  • Kirti Dutta, Umashankar Venkatesh, H.G. Parsa “Service failure and recovery strategies in the restaurant sector: An Indo-US comparative study”, International Journal of Contemporary Hospitality Management, Vol. 19, No. 5, 2007, pp 351-363. (A Category)
  • Kirti Dutta and Anil Dutta, “Customer expectations and perceptions across the Indian Banking industry and the resultant financial implications”, Journal of Services Research, 2009, Vol. 9, No. 1, pp 31-49. ( C Category)

National and International Conference Presentations (33)

  • Umashankar, V and Dutta, Kirti (2017), “Start-up Branding – The case of a social enterprise”, at LIBA Certatus, 7 April, 2017, LIBA, Loyola College Campus, Nungambakkam, Chennai.
  • “Dutta, K (2016), “Ad creation for Consumer’s Chosen Media”, International Conference on “Innovations in Technology: A Road Map for Achieving Global Competitiveness” September 10, 2016, GLBIMR
  • Dutta, Kirti and Singh, Swati (2014)“Customer engagement through co-creation: Applying Theory of Planned behavior” 2014 Annual Conference of Emerging Markets “Listening To Consumers Of Emerging Markets”, Jan 09-11, 2014, IIM Lucknow.
  • Ramakrishnan, S; Dutta, Kirti; Josiam, Bharath, M; Kim, Hoon Young & Cheng, Yueying (2014) “Attitudes to Work and Career Aspirations of Students in Hospitality & Tourism In India: An Empirical Analysis” The 12th Asia-Pacific Council on Hotel, Restaurant, & Institutional Education (APACCHRIE) Conference; Kuala Lumpur, Malaysia
  • Pookulangara, Sanjukta, Kinley, Tammy; Josiam, Bharath M.; Spears, Daniel, & Dutta, Kirti (2013), “Gender Matters: Examining Influence of Bollywood on Purchase of Fashion” At Recent Advances in Retailing and Services Science, Philadelphia, U.S.A. a Conference of the European Institute of Retailing and Services Studies (EIRASS conference), July 7-10, 2013
  • Josiam, Bharath M.; Spears, Daniel; Dutta, Kirti; Pookulangara, S; Kinley, Tammy and Duncan, J (2013) “Using Structural Equation Modeling To Understand The Impact Of Bollywood Movies On Destination Image, Tourist Activity & Purchasing Behavior Of Indians’ at International Conference on Tourism, Macau, organized by Asia Pacific CHRIE Conference; May 21 to May 24, 2013
  • “The impact of Bollywood on the activities and behaviors of Indian Tourists – An empirical Study” at World convention on Hospitality, Tourism and Event Research, Bangkok, Thailand by WHTER ICES, May 26-28, 2013
  • Josiam, B M; Spears, Daniel, Dutta, Kirti, Pookulangara, S & Kinley, Tammy (2013) “Namaste London; An Evening in Paris: Bollywood Movies and Their Impact on Gen Y Indians’ Perceptions of Europe.” The World Conference on Hospitality, Tourism and Event Research & International Convention and Expo Summit 2013(WHTER-ICES). Bangkok, Thailand, May 2013.
  • Kinley, Tammy; Josiam, Bharath M. & Dutta, Kirti (2014) “The Indian Consumer Experience: Shopping Behavior and the Involvement Construct.” The 2014 Annual Conference of the International Textile and Apparel Association. Charlotte, NC, November 12 - 16, 2014.
  • Dutta, K and Singh, S (2013), “Customer Satisfaction during Sales promotion in Organized Retail in India”; at Emerging Economies International Conference by IIM Ahmedabad; 10th- 11th Jan 2013
  • “Purchase behavior towards branded healthy food: A study of Indian housewives”, International Conference on Innovation, Creativity, Ethics in Current Business Scenario, Noida Asia Business School, 15th March 2013
  • “Exploring the relationship between Knowledge Assets and effective Customer Service Delivery”; One Billion Tourists – One Billion Opportunities; Chandigarh by UIHMT, Panjab University, Chandigarh, 15-16th February 2013
  • “Tourism in India: Enhancing Tourism Flow” Dr H. G. Parsa Seminar on “One Billion Tourists – One Billion Opportunities” Chandigarh UIHMT, Panjab University, Chandigarh 15-16th February 2013
  • Josiam, Bharath M; Spears, Daniel, Dutta, Kirti Pookulangara, , & Kinley, Tammy (2013) “Using the Involvement Construct to Understand the Impact of Bollywood on the Activities and Behaviors of Indian Tourists: An Empirical Study”; at The 10th Annual World Congress of the Academy for Global Business Advancement (AGBA), Bagkok, Thailand; June 15 to 17, 2013 Awarded – One of the “Best Paper” designation for the conference.
  • “Service Quality Analysis of Retail Sales Promotion”, at ABS Seed 2012, Business Stratgies for Economic evolution & development; by Noida Asia Business School,
  • “Assessing the Relative Importance of Restaurant Attributes in Consumer Patronage” presented at the 5th International Conference On Services Management organized by Oxford Brookes University, Pennsylvania State University, USA and IIMT at The Leela Kempinski , Gurgaon on May 19-21, 2011
  • "The role of commitment and loyalty in building customer relationships for social media sites" at 1st International conference on Tourism and technology 2011 at IIT Delhi on 7th - 9th July, 2011.
  • “Research Methods for the Study of Brand History in the International Hotel Industry” With David Bowie presented at the 4th International Conference on Services Management held at Barceló Hotel, Oxford organized by Oxford Brookes University, Pennsylvania State University, USA and IIMT on 8th – 9th May, 2009
  • “Consumer information sources and Effectiveness of Advertising Media: an analysis of India, Turkey and New Zealand” presented at the 4th International Conference on Services Management held at Barceló Hotel, Oxford organized by Oxford Brookes University, Pennsylvania State University, USA and IIMT on 8th – 9th May, 2009
  • “Hospitality Internships: Analysis for United Kingdom and India” presented at the 4th International Conference on Services Management held at Barceló Hotel, Oxford organized by Oxford Brookes University, Pennsylvania State University, USA and IIMT on 8th – 9th May, 2009
  • Venkatesh, U., Dutta, K. and Misra, K. (2008) Service quality perceptions of customers of organized retail in India – A customer service context, presented at the International Conference on Services Management – 2008, May 9-10, Penn State University, U.S.A
  • Attended Research Conference at Oxford Brookes University, Oxford, UK on 2nd June, 2008
  • “Corporate Governance: Learning best practices from developed countries and implications for the BRIC countries” to be presented at International Conference on Convergence of Corporate Governance Norms, organized by IIT Kharagpur on 5-6, September, 2009.
  • “Technology acceptance for mobile commerce- A consumer perspective” presented at International Conference on Technology and Innovation in Marketing on 20-21 February at IMT, Ghaziabad, University of Newcastle, Australia and Eric Sprott School of Business, Carleton University, Canada.
  • Kirti Dutta and M Durgamohan, “Corporate Social strategy: Pertinence and relevance in the Indian context”, presented in the 11th Annual Convention of the Strategic Management Forum held at IIT, KANPUR in May 2008
  • “Websites as a promotional tool in the marketing of education: An Indian Perspective”, at International Conference on Innovation in redefining business horizons, organized by Institute of Management Technology, Ghaziabad, India, Association of Indian Management Schools(AIMS), India, University of New Castle Australia, and Euromed Marseille Ecole de Management Domaine FRANCE,
  • “E-tailing: Issues in online purchase: A Perspective on current internet shopping in India” to be presented at the International Conference on Technology and Innovation in Marketing on 18-19 April, 2008 at IMT Ghaziabad
  • “Internet banking adoption in a developing country: the case of India” at the International Conference on Technology and Innovation in Marketing on 18-19 April, 2008 at IMT Ghaziabad
  • Kirti Dutta and Dr Durgamohan, Corporate Social Responsibility – A Tool for Sustainable Future International Conference On Expanding Horizons of Indian Business & Indian Management -2008 February 19-20, 2008 at Indian Business Academy, Greater Noida.
  • Dr Venkatesh and Kirti Dutta, “The Application and utility of Balanced Scorecard in Managing Higher Education Programs and Institutions” Presented at National Seminar on Strategic Management in Developing nations: Emerging Paradigm, organized by VBS Purvanchal University.
  • Kirti Dutta, Venkatesh Umashankar, Gunae Choi, H. G. Parsa “A comparative study of Consumers’ Green Practice Orientation in India and USA”, at 2nd International Conference on Services Management hosted by Pennsylvania State University and IIMT-Oxford Brookes University on June 1-2, 2007
  • Venkatesh, U. and Dutta, Kirti (2006) Foreign direct investment in the Indian real estate sector – Problems and prospects, presented in the 4th Annual International Conference on Globalization & Sectoral Development jointly organized by the Academy of International Business (AIB) and the Institute for Integrated Learning in Management (IILM), New Delhi, India, 17-19 February 2006, New Delhi, India
  • “Entrepreneurial ethics as a source of Business Excellence” presented at International Summit on Service Excellence organized by IIMT Gurgaon at Radission Hotel on 20th Jan 2006 2nd International Conference on Services Management-2007, at Radisson, New Delhi, organized by Pennsylvania State University, USA and IIMT – Oxford Brookes University.

National Publications in referred journals (6)

  • Gulam Rasul and Kirti Dutta, “Marketing of library services in the era of competitiveness”, International Journal of Library Science, Vol. 01, No. 01, 2010, pp. 74-85.
  • Kirti Dutta and Urvashi Makkar, ‘Modularization of the Automotive Supply Chain: The value driver’, Journal of IMS Group (listed in Cabells Management Diectory, US), 2010, Vol. 7, Issue 2, pp 57-63
  • Kirti Dutta, “Consumer Beliefs and Attitudes towards advertising media A study of Indian women”, Indian Journal of Marketing, 2009, Vol. 39, Issue 12, pp 23-28
  • Kirti Dutta, “Branding and its effect on Purchasing Process of Urban Indian Women”, Biz N’ Bytes, 2010, Vol. 3.
  • Kirti Dutta and Urvashi Makkar “Booming pharmaceutical retail in India – an insight”, Journal of IMS Group, (listed in Cabell’s Management Directory, USA), Vol. 4, No. 2.
  • Dr Durgamohan and Kirti Dutta, “The Rural Market of India: Strategic Marketing approach for successful positioning”, IMSAR Genesis, Vol. 2.

Dissertation and Projects Supervised (42)

  • Ph.D guide and member of PhD Committee at Ansal University
  • Ph.D examiner for Punjab Technical University
  • Currently supervising Ph.D dissertation of a candidate as an approved external examiner for Punjab Technical University in area of Marketing Management
  • Supervised five projects of PGDM part time (PT) students at BULMIM in 2013-14
  • Supervised four projects of PGDM PT students at BULMIM in 2012-13
  • Supervised eleven projects of PGDM PT students at BULMIM in 2011-12
  • Supervised nineteen projects of PGDM PT students at BULMIM in 2010-11.

MDP / FDP conducted (18)

  • Delivered two sessions at Academic Leadership Development Programme by National Institute of Educational Planning and Administration (a selected LEAP institution in collaboration with Said Business School, University of Oxford, UK on February 6, 2019
  • FDP on “Innovative methods of teaching - Case Study Methodology” on December 7, 2018 at Ansal University
  • MDP on “Assessing Market Opportunities and Delivering Value to Citizens”, during International Training Programme on GLOBAL STRATEGIC LEADERSHIP FOR GROWTH AND SUSTAINABLE DEVELOPMENT to 35 senior government officials from 34 countries at IIPA on December 4, 2018
  • Delivered MDP on “Branding and Communications” for senior level managers at NTPC on March 20, 2018
  • Delivered 1 Day MDP on “Innovation in Pricing: Source of Competitive Advantage” at Ciena, Gurgaon, on November 13, 2017
  • Delivered MDP on Customer Relationship Management in Foundation Training Programme for AEE (Civil and Electrical) of CPWD, Government of India organized by Indian Institute of Public Administration, New Delhi on 22nd March, 2017.
  • Delivered MDP on “Branding and Marketing Communications” for senior level managers at NTPC on 27th February, 2017
  • Organized MDP on “Talent Management: A Heart of Transcendence in Knowledge Economy” on October 15, 2016 at GLBIMR
  • Delivered MDP on “Branding in communications” for senior level managers at NTPC on 18th February, 2016
  • Delivered MDP on Customer Centric Approach and Branding PSEs in Advanced Leadership Programme for senior and middle level executives from India’s Public Sector companies at Indian Institute of Public Administration on 24th November, 2015.
  • Delivered MDP on “Role of Social Media in Government Public Interaction” on 24th August, 2015 at Ministry of Home Affairs
  • Delivered MDP on Communication for Branding strategy at NTPC on 29th November, 2014 for Additional General Managers and above
  • Delivered MDP on ‘Branding in Communications: Case of NTPC’ at NTPC, in January, 2014 for Additional General Managers and above
  • Delivered MDP on ‘Communications for building Brand Equity’ at NTPC, on 28 March, 2014 for Additional General Managers and above
  • Delivered FDP on “Innovative Teaching Methods” at Jaipuria institute in June 2013
  • Delivered 2 days FDP on Brand Management at LPU in June 2012
  • Delivered lectures on Brand Management, Advertising, and Sales promotion management in 3 days EDP ON Marketing Management for Probationers’ of Indian Postal Services at Postal Staff College, Ghaziabad on 3th -5th April, 2010
  • “Train the trainers” lecture series at BSNL training centre, Ghaziabad, delivered two sessions on “Visibility Planning for the Services Sector” in 2008.

Other Professional activities

  • Delivered Ted talk on ‘How to build Brand “YOU” at TedxHR College, Mumbai on December 9, 2017 available at https://www.youtube.com/watch?v=R2SAExIjyG0
  • Ph. D. thesis evaluator for IKG Punjab Technical University
  • Delivered workshop on ‘How to build your Personal Brand’ to 110 students of PGDM and BBA at Sharda University on 16th February, 2017
  • Attended National Seminar on Strategic Management in Developing nations: Emerging Paradigm, organized by VBS Purvanchal University.
  • Attended Fourth AIB India International conference on Globalization and Sectoral Development at IILM, Delhi.
  • Attended International Summit on Service Excellence organized by IIMT Gurgaon at Radisson Hotel on 20th Jan 2006

Book reviews and non-referred articles (12)

  • “The New Age of Innovation: Driving cocreated value through Global Networks” by Prahalad, CK and Krishnan, M S., Journal of Services Research, September, 2010, Volume 10, Issue 1
  • “Marketing to Rural Consumers: Understanding and tapping the rural market potential” by Velayudhan, S.K. and Sridhar, G., Journal of Services Research, September, 2010, Volume 10, Issue 1
  • “Basic Training for Trainers, New Delhi: Tata McGraw-Hill Publishing Company Limited, 2004, 3rd Edition,” by Gary Kroehnert Journal of Services Research, September, 2010, Volume 10, Issue 1
  • “Business the Richard Brandson Way: 10 Secrets of the world's greatest brand builder”, by Des Dearlove, Journal of Services Research, September, 2010, Volume 10, Issue 1
  • “The Disney Way: Harnessing the management secrets of Disney in your company” by Capodagli, Bill; Jackson, Lynn, Journal of Services Research, March, 2010, Volume 9, Issue 2
  • “Understanding Services Management - Integrated Marketing, Organizational behavior, Operations and Human Resource Management”, by Glynn, William J. and Barnes, James G. Journal of Services Research, Special Issue 2008
  • “Consumer Behavior and Advertising Management”, by Khan, Martin Journal of Services Research, Special Issue 2008
  • “The best of branding: best practices in corporate branding”, Journal of Services Research, Oct 2005 - Mar 2006, Vol. 5 Issue 2, p217-220, 4p;
  • "On Track to the Top.", Journal of Services Research, Oct 2006, Vol. 6 Issue 2, p248-250, 3p; (AN 23654504)
  • "Comprehensive Human Resource Management-Genesis to Latest Trends." Journal of Services Research, Apr-Sep 2006, Vol. 6 Issue 1, p218-220, 3p;
  • ‘Fun and Gains’, by Carolyn Greenwich, Journal of Services Research, Apr 2007, Vol. 7 Issue 1, p234-235, 2p
  • “Games Trainers Play Outdoors”, by Gary Kroehnert, Journal Services Research, Apr 2007, Vol. 7 Issue 1, p233-233, 1/2p