Core Faculty

Dr. V. Sharma

Associate Professor
Marketing & International Business
vinod.sharma@glbimr.org

Brief Profile

Dr. Sharma is Associate Professor Marketing with over 14 years of combined experience in academics and industry at various levels in India and abroad. He has always been actively involved in various academic and administrative activities. He is Area Chairperson of Marketing and Area Chairperson of Corporate Interface.

He has published 31 research papers in various reputed journals and has presented 24 papers in conferences. He has been associated with two International projects with Yale University, USA on climate change and Business Strategy. He has also conducted a number of MDPs/Workshops in association with FIEO and MSME. He is member of paper reviewer committee of International Academy of Business and Economics and he has also organized number of conferences and FDPs.

Educational Qualification

Ph.D. (Management), MBA (Marketing), MBA (International Business) from University of Wales, UK

Areas of Interest

Sale Management, Brand Management, Consumer Behaviour, Marketing Research, Green Marketing, International Marketing, Entrepreneurship and International Business.

Research publications in National Journal

  1. 1. Sharma, V., & Sonwalkar, J. (Accepted for upcoming issue, 2016); “Consumer Retention Strategies for Telecom Service Industry in India: A Theoretical Perspective”; Journal of Management Research and Analysis; ISSN: 0972-6845; Vol. 3, Issue 2.
  2. 2. Sharma, V., Kapse, M. & Sonwalkar, J. (Accepted for upcoming issue, 2016); “Predicting the Switching Intention of Cell-Phone Brands: Application of Markov Chain Models”; IUP Journal of Marketing Management: ISSN: 0972-6845.
  3. 3. Sharma, V. & Joshi, H. (2016); “Do Our Engineering Graduates Employable? Special Reference to Engineering Colleges of Madhya Pradesh”; International Journal on Education Growth and Research; ISSN: 2455-0590; April-2016.
  4. 4. Sharma, V. & Joshi, H. (2016); “Integrating Sustainability in Management Education”; Published on www.indianfaculty.com on 08/03/2016.
  5. 5. Sharma, V., Saxena, A., Rachuri, S. & Joshi, H.; (2015); “Impact Climate Change and Business Strategies: Special Reference to Automobile and Associated Ancillary Sector in Madhya Pradesh”; The IUP Journal of Business Strategy; ISSN: 0972-9259; Sept, 2015.
  6. 6. Kapse, M. and Sharma, V.; (2015); Who are the stakeholders in Indian Education System?; Published on IndianFaculty.com: 03/04/2015.
  7. 7. Sonwalkar, J., Maheshkar, C. & Sharma, V. (Selected for Publication in August, 2014); “Impact of perceptual differences of students, teachers and professionals on deciding pedagogy for teaching ‘Marketing Management’ to MBA students In India”; Published in the Special issue of Journal of the Academy of Management Science (AMS), Springer.com.
  8. 8. Kapse, M., Sonwalkar, J. & Sharma, V.; “Components which should form an Ideal MBA Syllabus: An Indian Perspective”; Published in the proceeding of Excellence in Research and Education; Organized by IIM-Indore, on 8-11 May 2014.
  9. 9. Jain, S. Sharma, V., Sonwalkar, J. and Kapse, M. (2014); “Effect of Sex, Education, Residential Background and Income on Various Features of Bikes - A Study on Indore Youths”; Medicaps Journal of Management Science; ISSN: 2319-944X, Vol. 1; Pg.: 65-74.
  10. 10. Sharma, V. and Sonwalkar, J. (2013); “Does Consumer’s Buying Behaviour Change during Economic Crisis?”; International Journal of Economics & Business Administration (IJEBA); ISSN: 2381-7364, Vol. 1, Issue 2, Pg. 33-48.
  11. 11. Kapse, M., Sharma, V. and Sonwalkar, J. (2013); “New Challenges in the Era of Globalization”, published in a book by Excellent Publishing House, New Delhi, Year 2013; ISBN: 978-93-83083-13-8 page 251-253.
  12. 12. Kapse, M., Sonwalkar, J. & Sharma, V., (2013), “Dilemma of a Small Entrepreneur” Published in the International Case Colloquium, Organized by Shri Vaishav Institute of Management, Indore, 2013.
  13. 13. Sonwalkar, J. & Sharma, V. (2013); “Innovation in Management: Learning from the Field”; Recent Innovative Practices in Scientific Management; Published in Unnayan: The Journal of Management ISSN-2349-6754, Vol.I, Issue I page 12-23.
  14. 14. Gupta, P., Sharma, V. &Sonwalkar, J. “Impact of marketing mix on consumer buying behaviour with special reference to woodland footwear in Indore city”; Innovative Business Practices for Creating Value in Global Era. ISBN: 978-81-928537-0-5; Pg: 101-107
  15. 15. Sharma, V., Thankachan, S. K. and Chelani P., (2013); “Recent Development in Indian Higher Education”; Mavericks; ISSN: 2321-2101; Pg: 46-51.
  16. 16. Jain, S. and Sharma, V. (2013); “Is There any Difference due to Income Group and Residential Background on the Preference of Various Bikes Features?”; Disseminate Knowledge, International Journal of Research in Management Science and Technology; ISSN: 2321-1245; Vol. 1, Issue 1, January-April 2013; Pg: 44-55.
  17. 17. Sharma, V. and Sonwalkar, J. (2012); “Does Consumer’s Buying Behaviour Change during Economic Crisis?”; Managing Business in Economic Crisis; ISBN: 97881-920416-4-3; Pg: 128-139.
  18. 18. Sonwalkar, J & Sharma, V. (2012); “Innovation in Service Industry”; Service Sector Strategy for India’s leadership; ISBN: 978-81-7625-839-5; Pg: 1-28.
  19. 19. Sharma, V., Sonwalkar, J., and Kapse, M. (2013); “Factors Affecting the Consumer Purchase Behaviour for Green Products”; Reshaping Organizations to Develop Responsible Global Leadership, Nepalese Academy of Management, Nepal; ISBN: 978-9937-2-6081-7; Vol. 1; Pg.: 95-110.
  20. 20. Sharma, V., Sonwalkar, J., and Kapse, M. (Selected Paper for Publication), “Model on Consumer Purchase Behaviour for Green Products” International Conference on “Sustainable Business in Asia” held in Bangkok, Thailand, 1-3 November, 2012.
  21. 21. Sharma, V., and Sonwalkar, J., (Selected Paper for Publication), “Model of Consumer’s Buying Behaviour Change during Economic Crisis?”, International Conference on Applied Business and Economics (ICABE), University of Cyprus, Cyprus on 11-13 October, 2012.
  22. 22. Sharma, V., and Sonwalkar, J., (2012); “Issues Involved in Retailing at Airport: A Case Study of India Today Group (Media Mart)”, Prabandhan&Taqniki, Management Research Journal, ISSN: 0974-8563; Pg no: 169-173 Vol. 6.
  23. 23. Sharma, V., Narang, B S. & Gupta, P., (2012); “The Performance Evaluation of SSIs in India”, Boudhik- International Journal, India, ISSN: 0975-4131, E- 2277-4955, Vol. 3, 04/12 Pg no: 94-103.
  24. 24. Sonwalkar, J., Sharma, V., &Kapse, M. (2012); “Impacts of Brand Recognition on Brand Loyalty”, 1st National Conference, APS University, Reva, India, ISBN: 978-93-82062-09-7, Pg No: 202-206.
  25. 25. Sonwalkar, J., Sharma, V., Narang, B S. & Gupta, P. (2012); “Analytical Customer Relationship Management: How It Helps To Develop The New Market Opportunities In Pharmaceutical Sector?”; Innovations, Trends and Practices in Indian Service Sector; ISBN: 978-93-80834-74-0; Pg: 176-181.
  26. 26. Sonwalkar, J., Sharma, V., Narang, B S. & Gupta, P. (2012); “Challenges of BPO Sector in India”, Innovations, Trends and Practices in Indian Service Sector; ISBN: 978-93-80834-74-0; Pg: 158-162.
  27. 27. Sharma, V., Narang, B S. & Gupta, P. (2011); “The Performance Evaluation of SSIs in India”; Published in the proceeding of 1st National Conference, organized by Acropolis Institute of Management, Indore, India; 27th Dec. 2011; Pg: 32-41.
  28. 28. Sonwalkar, J. & Sharma, V. (2011); “Gaining Competitive Advantage through Green Value”, Sustaining Competitive Advantage through Value Creation; ISBM: 978-93-80834-54-2, Pg No: 129-135.
  29. 29. Sonwalkar, J. & Sharma, V. (2011); “Impact of Technology on Business: Digital Marketing”, Published in the proceeding of 1st National conference, Christian Eminent College, Indore; ISBN: 978-81-8465-760-9; Pg: 286-288.
  30. 30. Sharma, V. &Deorah, B. (2010): “Strategic Analysis of Paper Industry”; Paradigm Shift and Challenges for Sustainable Global Business; ISBN: 978-81-7446-960-1, Pg no: 115-122.
  31. 31. Chansoriya, M. & Sharma, V. (2010): Presented & Published; “Brand Marketing through Customer Relationship Management”, 1st International Conference, VNS, Bhopal, India, 978-93-80834-31-3, Pg: 331-337.

Papers presented in International Conference:

  1. Kapse, M., Sharma, V., &Sonwalkar, J. (2015); “Predicting the Switching Intention of Cell-Phone Brands: Application of Markov Chain Models”; 3rd International Conference on Business Analytics and Intelligence; Organized by IIM-Bangalore, on December 17th-19th, 2015.
  2. Sonwalkar, J., Maheshkar, C. & Sharma, V. (2014); “Impact of perceptual differences of students, teachers and professionals on deciding pedagogy for teaching ‘Marketing Management’ to MBA students In India”; 17th Academy of Management Science (AMS) World Marketing Congress, ESAN, Lima, Peru; August 5th- 8th, 2014.
  3. Kapse, M., Sonwalkar, J. & Sharma, V. (2014); “Components which should form an Ideal MBA Syllabus: An Indian Perspective”; Sixth International Conference on Excellence in Research and Education; Organized by IIM-Indore, on 8-11 May 2014.
  4. Sonwalkar, J. & Sharma, V. (2014); “A Study of Factors of Brand Switching Behaviour for Consumer Electronic”; International Conference on “Trends in Multidisciplinary Business and Economic Research”, Bangkok, Thailand; 27th-28th March, 2014.
  5. Sharma, V. &Sonwalkar, J. “Impact of marketing mix on consumer buying behaviour with special reference to woodland footwear in Indore city”; 1st International Conference on “Innovative Business Practices for Creating Value in Global Era” organized by Acropolis Institute of Management, Indore, India; 28th Dec. 2013.
  6. Sharma, V., Sonwalkar, J., and Kapse, M.; “Factors Affecting the Consumer Purchase Behaviour for Green Products”2nd International Conference on “Reshaping Organizations to Develop Responsible Global Leadership” organized by Nepalese Academy of Management, Nepal, 10-12 March, 2013.
  7. Sharma, V., and Sonwalkar, J., (2012); “Does Consumer’s Buying Behaviour Change during Economic Crisis?” 5th DYPDBM, International Research Conference on Retail on ‘Managing Business in Economic Crisis’ Dec. 2012.
  8. Sharma, V., Sonwalkar, J., and Kapse, M., “Model on Consumer Purchase Behaviour for Green Products” International Conference on “Sustainable Business in Asia” held in Bangkok, Thailand, 1-3 November, 2012.
  9. Sharma, V., and Sonwalkar, J., “Model of Consumer’s Buying Behaviour Change during Economic Crisis?”, International Conference on Applied Business and Economics (ICABE), University of Cyprus, Cyprus on 11-13 October, 2012.
  10. Sonwalkar, J. & Sharma, V. (2011); “Integrating Sustainability into Marketing Curriculum”, 2nd International Conference on Sustainability, IIM Shillong, India, November, 2011.
  11. Sonwalkar, J. & Sharma, V. (2011); Presented & Published; “Gaining Competitive Advantage through Green Value”, 1st International Conference, SICOM-11, Indore, India.
  12. Sonwalkar, J. & Sharma, V. (2011), “Innovation in Service Industry”, 2nd International Seminar, BMGI, Bhopal, India; 18th Feb, 2011.
  13. Sharma, V. &Deorah, B. (2010): “Strategic Analysis of Paper Industry” 2nd International Conference, IIFTR, Indore, India.
  14. Chansoriya, M & Sharma, V. (2010); “Brand Marketing through Customer Relationship Management”, 1st International Conference, VNS, Bhopal, India.
  15. Sharma, V. (2010); “Customer vs. Product: Approach towards Management Students”, 1st International Seminar, BMGI, Bhopal, India.

Paper presented in National Conferences:

  1. Sonwalkar, J. & Sharma, V. (2013); “Innovation in Management: Learning from the Field”; 7th National Symposium on Recent Innovative Practices in Scientific Management organized by BIST, Bhopal.
  2. Sharma, V., and Sonwalkar, J., (2012); “Issues Involved in Retailing at Airport: A Case Study of India Today Group (Media Mart)”, National Conference organized by LNCT, Indore.
  3. Sonwalkar, J., Sharma, V., & Kapse, M. (2012); “Impacts of Brand Recognition on Brand Loyalty”, 1st National Conference, APS University, Reva, India.
  4. Sonwalkar, J., Sharma, V., Narang, B S. & Gupta, P. (2012); “Analytical Customer Relationship Management: How It Helps To Develop The New Market Opportunities In Pharmaceutical Sector?”, 3rd National Conference, Medi-Caps Institute of Technology & Management, Indore, India; 18th April, 2012.
  5. Sonwalkar, J., Sharma, V., Narang, B S. & Gupta, P. (2012); “Challenges of BPO Sector In India”, 3rd National Conference, Medi-Caps Institute of Technology & Management, Indore, India 18th April, 2012.
  6. Sonwalkar, J. & Sharma, V. (2012); “The Indian Economy: Challenges & Opportunities”, 1st National Symposium, BMGI, Bhopal, India; 11th Feb, 2012.
  7. Sharma, V., Narang, B S. & Gupta, P. (2011); “The Performance Evaluation of SSIs in India”, 1st National Conference, Acropolis Institute of Management, Indore, India; 27th Dec. 2011.
  8. Sonwalkar, J. & Sharma, V. (2011); “Impact of Technology on Business: Digital Marketing”, 1st National conference, Christian Eminent College, Indore, India.
  9. Sharma, V. (2009); “The importance of culture & subculture in International Marketing Management”, 4th National Conference, Bansal MBA College, Bhopal, India.

Conferences and Symposium Organized:

  1. Coordinator for Symposium on “Post Budget Analysis”, MITM, Indore - 6th March, 2013
  2. Coordinator for Mavericks-2012, National Research Paper Competition - 23rd Nov., 2012
  3. Co-Coordinator for 3rd National Conference, MITM, Indore - 18th April, 2012
  4. Coordinator for 1st International Conference, BMGI, Bhopal - 19th-20th Feb. 2010

International Projects:

  1. Yale Global Institute of Sustainable Forestry (Yale University): “The Impact of the Tourism on the Livelihood of Solukhumbu Region (Sagarmatha National Park), Nepal: Field Report, Funds Flow Analysis and Dynamic Systems Modeling Update.” July 2010.
  2. Yale Global Institute of Sustainable Forestry (Yale University): “Impact Climate Change and Business Strategies: Special Reference to Automobile and Associated Ancillary Sector in Madhya Pradesh.” March 2013 – Feb 2014.

FDP Conducted

  1. Speaker at two day workshop organized by Modern Institute of Professional Studies (MIPS), Indore on ‘SPSS for Beginers’ on December 18th-19th, 2015.
  2. Speaker at one day workshop organized by Lakshmi Narain College of Technology (LNCT), Bhopal on ANOVA and Factor Analysis on SPSS on April 5th, 2014.
  3. Speaker at one day workshop organized by Bansal Institute of Science & Technology (BIST), Bhopal on Research Methodology & SPSS on April 3rd, 2014.
  4. Keynote Speaker at National Conference on ‘Managing for Tomorrow: Issues & Challenges’ organized by Lakshmi Narain College of Technology (LNCT), Bhopal on August 17th, 2013.

FDP Attended:

  1. National Workshop on Research Paper Writing - 6th-10th Jan, 2014
  2. Workshop on SEM for Data Analysis, MITM, Indore - 8th-12th April, 2013
  3. National Case Writing Workshop, MITM, Indore - 8th March 2013
  4. FDP on Strategic Management, IMS, Indore - 25th Feb-2nd March, 2013
  5. Research Methodology in Business Management, LNCT, Bhopal - 7th-20th May, 2012
  6. SPSS workshop, Medicaps Institute of Technology & Management - 27th-28th April, 2012
  7. Workshop on Selling Skills, SDBIT - 9th July, 2011
  8. Effective Teaching Methodology, LKCT, Indore - 23rd April, 2011
  9. SPSS workshop, VNS, Bhopal - 17th Feb, 2011
  10. Mission 10X on Effective Teaching, TIT, Bhopal - 9th-14th Nov, 2009
  11. Integrating Social Scince in Management, IMI & GIT, Goa - 16th-18th Sept, 2009

MDP Conducted:

  1. Speaker at one day workshop organized by Federation of Indian Export Organisations (FIEO), Indore Chapter on ‘Export Schemes and Export Benefits’ on May 31st, 2014 at Hotel Sayaji, Indore.
  2. Speaker at one day workshop organized by Federation of Indian Export Organisations (FIEO), Indore Chapter on ‘Doing Business with Latin American Contries’ on April 26th, 2014 at Hotel Sayaji, Indore.