Expert Talk - By Dr. Sanjiv Mittal, Dean, Management Department, IP University at GLBIMR.

Accelerating the momentum of qualitative learning, GLBIMR, Greater Noida, organized a full day Expert Talk on “Marketing Management” for PGDM Batch 2016-18 on July 15, 2016.The Guest Speaker Dr. Sanjiv Mittal, Dean, Management Department, IP University delivered the Expert Talk on “Marketing Management”. The session was inaugurated by Dr. Urvashi Makkar, Director General, GLBIMR and Guest Speaker, Dr. Sanjiv Mittal, by lighting the ceremonial lamp. Dr. Urvashi Makkar, welcomed the Guest Speaker, Dr. Sanjiv Mittal and shared that the main objective of providing these opportunities is to apprise the young minds with the current scenario prevailing in the industry and to inspire them to imbibe the marketing concepts.
Dr. Sanjiv Mittal, is a marketing expert with 34 years of rich academic experience has worked as Head of Department of Management Studies, at Institute of Management Studies and Research Maharishi Dayanand, University, Rohtak. He has contributed many articles in Journals of National and International repute and also delivered lectures in countries like US, Denmark and Norway.

During the session Dr. Sanjiv Mittal emphasized on the concepts of Value Creation and Marketing Strategies. He also discussed about the changes in the world of advertisement. Various topics of Marketing and their scope, such as: Marketing Research, Sales and Distribution ,Advertising and Promotion, Customer Service ,Product Development ,Market Planning where also discussed followed with few real time case studies related to the topics. Dr. Kirti Dutta, Dean,GLBIMR expressed “Vote of Thanks”, on behalf of GLBIMR Fraternity to the Guest Speaker- Dr. Sanjiv Mittal, and all dignitaries.