An Interactive Sessions on "Marketing of Services"

An Interactive Sessions on “Marketing of Services” by Ms. Veena Kumar @ GLBIMR on December 3rd, 5th & 7th, 2018

GL Bajaj Institute of Management and Research, Greater Noida, organized Two-Day Special Sessions on “Marketing of Services” by renowned Corporate Trainer Ms. Veena Kumar on December 3rd, 5th & 7th, 2018 for PGDM Batch 2017–19. This initiative was taken under the astute leadership of Mr. Pankaj Agarwal, Vice Chairman, GL Bajaj Educational Institutions and stewardship of Dr. Urvashi Makkar, Director General, GLBIMR. The sessions were designed with the objective to enhance the Corporate Readiness in the upcoming Placement Drives to be conducted by companies of repute for the current batch.

To mark the commencement of the workshop, ceremonial lamp was lighted by Dr. Urvashi Makkar, Director General, GLBIMR along with the students, faculty and staff members. Dr. Makkar welcomed the guest trainer and reinforced the students to understand the role and importance of this unique training session to amplify their skills for the ongoing campus recruitment; she resonated with the idea for the students to appreciate their role as a true 'facilitator' and 'business developer' rather than just being silent participants in the service delivery. Ms. Veena Kumar helped the students to assess their competence in terms of marketing their skills and enabling them to develop a more positive attitude towards marketing irrespective of the barrier of language. She also equipped the students with process, tools and techniques of Selling of Services.

Ms. Veena Kumar ensured the participants lucidly comprehend the key attributes of effective marketing and help the participants assess their competence in terms of the marketing of services and then enabling them to develop a more positive attitude towards selling and customer handling. The budding managers at GLBIMR were spellbound and amazed to learn the innovative techniques to improve their skills while incorporating small yet significant measures in their daily routines combined with exciting role play exercises and management games, it was a great learning experience thoroughly relished by the students.