Management Development Programme (MDP) 2015

A Management Development Programme (MDP) was conducted at G. L. Bajaj Institute of Management and Research, Greater Noida, on Saturday, September 19th 2015. The MDP was organized for New Delhi based Chanakya Mudrak Pvt Ltd, an established printing house of 28 years, on the topic “Redefining Business and Exploring Future Strategies” by PGDM Marketing faculty. The MDP touched upon the areas of nature of the business and its customers, their competitors, relationship building and marketing communication strategies. The pedagogy included power point presentations, video clips, case studies and active discussion among the faculty and participants.

Academic Activity