Core Faculty

SURABHI SINGH

Assistant Professor
Marketing
surabhi.singh@glbimr.org

Brief Profile

Surabhi Singh is specialized in marketing and has been actively involved in research, teaching, training and consultancy. She has edited three books, one book review and around 38 papers in various National and International refereed Journals and conference proceedings. She is also in editorial board of National Journal - Journal of Management-Value and Ethics and international Journals- SIU Journal of Management, Journal of Advanced Research in Operational and Marketing Management and Journal of Academy of Business and Retail Management and She is the invited Resource Person in various workshops of Digital Marketing and Marketing Research in NIESBUD and BPCL. She has completed the consultancy project of NIIT and other IT companies. She has been associated with ICMIS, Bangkok and AIMS-14, in advisory council since 2014.

Educational Qualification

PhD from AMU (Thesis Submitted), M Phil, M COM, MCA, PGDBA, CIG, B COM

Experience

Eight years in corporate, seven years and nine months in teaching

Areas of Interest:

  1. Marketing Research, Digital Marketing, CRM, Marketing Management, Service Marketing, Retail Marketing, Consumer Behaviour, CRM.

Awards and Honors:

She was the recipient of IMS Noida’s Award of ‘A Grade Faculty’ in 2013 and received award from UK Journal for case writing in 2014. She won the best paper award in National Conference at one of the premier business school in 2011. She has also received research paper reward from Amity Business Review in 2012. She has won memento of appreciation for organizing various Faculty Development Programme, National and International conferences between 2011-2015.

Publications

  1. Edited book titled “New Age Marketing: Changing Paradigms” with ISBN - 978-81-921148-1-1 with IMS publishing house in 2012
  2. Edited book titled “Creating Sustainable business through Innovative Marketing” with ISBN- 978-81-921148-4-2 with IMS publishing house in 2013
  3. Edited book titled “Selected Caselets in Management” with ISBN - 978-81-921148-5-9 with IMS publishing house in 2014
  4. Book Review of “Consumer Behaviour and Branding” Second Edition by Prof S Ramesh Kumar with Pearson in 2015

Research Work Publications

  1. Paper titled “Service sector: An agenda for India’s Growth” published in IMR-MANAGEMENT SPEAK, Volume V, No 1, Jan-June 2012, pp 1-5, ISSN No-2231-1467(National Journal)
  2. Paper titled “Service sector: An Agenda for India’s Growth” published in Khoj Journal of Indian Management Research and Practices, Volume II, Issue 2, Sep-Dec2011, pp 24-27.
  3. Proceedings titled “Creating and sustaining customer value” Published in Macmillan Advanced Research series with ISBN 10:0230-32275-1 in 2011 at ITS GZB.
  4. Paper titled “GE Joint Ventures In India” published in Mangalmay Journal of Management & Technology, Volume 6, Number 1, Jan-June 2012, pp 70-76, ISSN No- 0973-7251.
  5. er titled “ Creating and Sustaining Customer Value” published in IMS Manthan: The Journal of innovations, Volume VI, Issue II, Dec, 57-60, ISSN No-0974-7141.
  6. Paper titled “E business and banking organizations” published in Gyanpratha, Accman Journal of Management, Volume 4, Issue 1, Jan 2012, pp 33-40, ISSN No- 0975-584.
  7. Proceedings titled “Sustainability issues of Heritage Vikas Sansthan” published in Macmillan Advanced research series with ISBN No 978-935-059-038-6-in 2011 at BIMTECH.
  8. Proceedings titled “Trapping the growth potential of rural market in India” published with IMS Publishing House ISBN – 978-81-921148-1-1 in 2011 at IMS Noida.
  9. Proceedings titled “CRM Best Practices in India” published with ISBN- 978-93-81505-29-8 in 2012 at ITS GZB.
  10. Proceedings titled “Impact of Innovations in Rural Marketing: A Case Study of HUL" published with ISBN -978-93-81505-42-7 in 2012 at Jamia Milia Islamia.
  11. Proceedings titled “The influence of marketing strategies on software firm” published in Bloomsbury Academic Reference series with ISBN-978-93-82563-41-9 in BIMTECH in 2012.
  12. Abstract titled “Best Practices in Management Education: A Case Study of IMS Noida” published in The Discussant, Journal of Centre for Reforms, Development and Justice, Volume 2, Number 2, Dec 2012.
  13. Paper titled “CRM Best Practices in India” published in Indian Journal of Reliability Quality & Operations Management, Volume 3, Number 2, July-December 2012.
  14. Paper titled “Trapping the growth potential of rural market in India” published in Amity Business Review, Vol 13, and No.1 Jan-Jun 2012.
  15. Paper titled “Transforming Management Education for Sustainable tomorrow” published in SNES Global Journal of Management Studies and Research, Vol 2, Issue 1, July 2013.
  16. Proceedings of ICMIS 2013, Bangkok Thailand, titled “Service Quality Gap Issues in Online Banking” published with ISBN 978-81-924713-4-1.
  17. Paper titled “Impact of innovations in rural marketing” published in International Journal of Rural and Industrial Development, Vol 1, Issue 1, July 2013.
  18. Paper titled “Transforming Management Education for Sustainable tomorrow” published in ELK ASIA PACIFIC JOURNAL OF MARKETING AND RETAIL MANAGEMENT ISSN 0976-7193 (Print) ISSN 2349-2317 (Online) Volume 4 Issue 2, April (2013) indexed in Copernicus and Global impact factor is 2.045.
  19. Proceedings titled “A study on Marketing Strategies of Morpheus: A real estate company” published in Bloomsbury Academic Reference series with ISBN-978-93-82951-43-8 in 2014 at BIMTECH.
  20. Proceedings titled “Emerging trends in Internet banking in India” published with ISBN – 978-81-921148-4-2 in IMS Noida in 2013.
  21. Paper titled “A study of Marketing Strategies of Software Firm: A case of Syber Systems and Solutions” published in Journal of Research in Marketing, ISSN No- 2292-9355, Vol 1, Number 3, 2013.
  22. Paper titled “A study of customer expectations and perceptions in online banking” published in SIU Journal of Management Vol 4, Number 1, June 2014.
  23. Paper titled “Emerging trends of internet banking in India” published in Journal of Management, Value and Ethics,Vol-4,Number-3, ISSN-2249-9512, July-Sep 2014. Global impact factor-.565.
  24. Caselet titled “Finding solutions in the organization” published in book of IMS Publishing House with ISBN - 978-81-921148-5-9 in 2014.
  25. Proceedings titled “A study of Consumer Buying behaviour of Perfume in India” published with ISBN-978-93-81212-95-0 in 2014 at IMS Ghaziabad.
  26. Chapter titled “A study of Marketing issues in Non-Profit Organization: Social Welfare and Planning for Urban Rural Development Society” published in Bloomsbury Academic Reference Series with ISBN-978-93-84898-58-8 on 4th-5th Dec 2014 at BIMTECH.
  27. Paper titled “Excellence in Management Education: A case study of IMS Noida” published in IMS Manthan – The Journal of innovations , Vol.IX, issue 1& 2, Jan-Dec. 2014.
  28. Paper titled “A study on Marketing Strategies of Morpheus: A real estate company” published in Gurukul Business Review, Vol 11, Spring 2015.
  29. Paper titled “Adoption of Internet Banking in India: Issues and Concerns” published in SIU Journal of Management Vol 5, Number 1, June 2015.
  30. Paper titled “Factors Affecting adoption of Internet banking by Management students in India” published in Journal of Advanced Research in Information Technology & Management, Vol 2, No 1, 2015.
  31. Paper titled “Study of factors influencing E banking in India” published in Gyanpratha, Accman Journal of Management, Vol 7, No 1, 2015(National Journal)
  32. Paper titled “ A Study of Perfumes Buying Behaviour of Consumers in India ” published in Vol 1, No 1 (2015): Journal of Advanced Research in Operational and Marketing Management.
  33. Abstract titled “Marketing Strategies of online Grocery in India” published with ISBN-978-93-85000-46-1 in 2015.
  34. Proceedings titled “Sustainability of Digital Marketing for Future Business Prospects” published in Excel Publication with ISBN-978-93-85-777-22-6 in 2016 at MAIMS, University of Delhi.
  35. Chapter titled “Role of media in success of e-tailing” published in IGI Global with ISBN-978-1-4666-99212 in 2016.
  36. Paper titled ‘Impact of Digital Marketing on Indian Rural Banking’ published in AIMA Journal of Management and Research, Volume 10, Issue 2, 2016.
  37. Paper titled ‘Perception of business towards digital marketing’ published in Journal of Management- Value and Ethics, Volume 6, Issue 3, 2016.
  38. Proceedings titled ‘Customer Perception of Online retailers in India’ published in Conference proceedings, International Conference on Management and Information Systems September 23-24, 2016, Bangkok, Thailand, ISBN 978-1-943295-04-3.

Paper presented in National Conferences

  1. "Service sector: An agenda for India’s Growth" in National Conference on 4th March 2011 at NIILM CMS, Greater Noida.
  2. "Creating and sustaining customer value" in National Seminar on 15th&16th April 2011 at ITS GZB.
  3. “Trapping the Growth potential of Rural Market in India" on 28th Jan 2012 IMS Noida.
  4. "Transforming Management Education for sustainable tomorrow" on "6th and 7th Feb, 2012" at AIMA.
  5. “CRM Best Practices in india" on 2nd and 3rd March 2012at ITS GZB.
  6. "Impact of Innovations in Rural Marketing- A case study of HUL" was presented on10th Oct 2012 at Jamia Milia Islamia.
  7. “Factors influencing Consumer buying behaviour of perfume” on 29th Nov 2014at IMS GZB.
  8. "Marketing Strategies of online Grocery in India" on 28-Nov-15 at IMS GZB.
  9. “Impact of digital marketing on Indian Rural Banking” on 28-29th March,2016 at AIMA.

Paper presented in International Conferences

  1. Presented a paper in International Conference on Organizations in New Millennium on “E business and banking organization” organized by AKGIM GZB on 14th and 15th October 2011.
  2. Presented a paper in International Conference on Management Cases ICMC 2011 organized by BIMTECH Greater Noida and School of Public Policy, George Mason University, Virginia, USA on 1 & 2 Dec 2011.
  3. Presented a paper in International Conference on Management Cases 2012 organized by BIMTECH Greater Noida and School of Public Policy, George Mason University, Virginia, USA on 29th Nov- 30th Nov 2012
  4. Presented a paper in International Conference on MESD 2012 organized by Shaheed Bhagat Singh College, DU, New Delhi in partnership with Cerefige, France and Georgia Tech, USA on 12th, 13th and 14th Dec 2012.
  5. Paper Presentation in International Conference on ICMIS 2013 by American University of Emirates and Chitkara University at Bangkok Thailand on 22-24th September 2013.
  6. Presented a paper in International Marketing Conference at IMS Noida on 6th-7th Dec 2013.
  7. Presented a paper in International Conference on Management Cases (ICMC 2013) by George Mason University, Virginia and BIMTECH on 5th and 6th Dec 2013.
  8. Presented a paper in International Conference on “Emerging Paradigm shift from Traditional to E-banking: An Empirical Study of Banks in India” at IIM Raipur on 10-11 Jan 2014.
  9. Presented a paper in International Conference on Innovation and Creativity Management: Future for Sustainable Development (ICM 2014) in IMS GZB on 29th November 2014.
  10. Presented a paper in International Conference on Management Cases (ICMC 2014) by George Mason University, Virginia BIMTECH on 4th Dec 2014.
  11. Presented a paper on ‘Sustainability of Digital Marketing for Future Business Prospects’ in 3rd International conference of MAIMS, IP University on Feb 5th and 6th , 2016
  12. Presented a paper on “Impact of Digital Marketing on Indian Rural Banking” on 28th-29th March at AIMA’s 10th National Research Conference, 2016
  13. Presented a paper on “Factors influencing Digital Marketing in Technical education” International Conference in collaboration with PHD Chamber of Commerce and Industry on the Broad Topic of “Innovative Sustainable Practices on 30th August 2016

Workshops/FDP/MDP Attended

  1. Attended FDP Workshop in Case Writing conducted by BIMTECH in partnership with Emerald Group at Greater Noida on 30th-31st May, 2011.
  2. Participated in Regional contest of AIMA-12TH National Management Quiz for Corporate -2011 on 24 Dec at New Delhi.
  3. Attended Two Days FDP Workshop on “Structural Equation Modeling” on 18th and 19th January 2014 at JIIT, Noida.
  4. Attended two days FDP on “Case Teaching and Case Writing” on July 6th-7th at IMS Noida.
  5. Attended Six days FDP on “Effective Teaching” on 28 July-2 Aug 2014 at JIIT, Noida.
  6. Attended One day MDP on Entrepreneurship: Learning & implementation on May 16, 2015.
  7. Attended FDP on Advanced Research Tools-SEM on July 4, 2015

Workshops/Conferences/FDP/MDP Conducted

  1. Organized National Marketing Conference on “Emerging Trends in Competitive Marketing thru Execution of Blue Ocean Strategy” held on 5th Feb 2012 at IMS Noida.
  2. Organized National Marketing Conference on “New Age Marketing: Changing Paradigms” held on 28th Jan 2012 at IMS Noida.
  3. Organized First Convocation for PGDM Students of batch 2010-12 & 2011-13 in IMS Noida on 20th July 2013.
  4. Organized International Marketing Conference on “Creating sustainable business through Innovative Marketing” on 6th-7th Dec 2013 at IMS Noida.
  5. Organized Two Days FDP Workshop on “Case Writing and Case Teaching” in association with Emerald Journal on 18th and 19th July 2014 at IMS Noida.
  6. Organized Caselet Writing Competition on 20th Sep 2014 at IMS Noida.
  7. Organized One Day FDP on Advanced Research Tools- SEM in association with CEGR on July 4, 2015 at IMS Ghaziabad.
  8. Organized International Conference on Skill development & Technological innovations for Economic Growth on November 28, 2015 at IMS Ghaziabad.
  9. Organized Convocation for PGDM Batch 2013-15 in IMS GZB on Feb 20, 2016