Core Faculty

Vishal Kamra

Assistant Professor
Marketing
vishal.kamra@glbimr.org

Brief Profile

Mr. Vishal Kamra is an Assistant Professor in the area of Marketing Management at G. L. Bajaj Institute of Management and Research. He has submitted his PhD Thesis at L. M. Thapar School of Management - Thapar University Patiala. He is UGC-NET Qualified in Management. He has 7 years of teaching experience in various reputed institutes of India like Thapar University Patiala and National Institute of Technology (NIT) Kurukshetra. He has published and presented various research papers in international and national journals / book chapters / conferences and seminars. He is also working as an Associate Editor and Reviewer for various international journals. He has organized a research methodology workshop at NIT Kurukshetra and attended the workshops conducted by IIT Bombay. He has also judged various managerial, technical and cultural fests organized by NIT Kurukshetra. He has keen interest in research in the area of consumer behavior, service marketing, health care management and brand management.

Educational Qualification

PhD (Thesis Submitted) at L. M. Thapar School of Management, Thapar University - Patiala

UGC-NET Qualified in Management

MBA in Marketing and HR Management

APGDCA

BA

Experience

7 Years of teaching experience in various reputed institutes of India like NIT Kurukshetra (Institute of National Importance), Thapar University Patiala, BIMT Gurgaon and BITS Bhiwani

Areas of Interest:

Consumer Behavior, Service Marketing, Health Care Management, Brand Management

Research publications in National Journal

  1. Research Paper Published titled “Satisfaction Levels and Recommendation Intentions of Healthcare Consumers: An Exploratory Study Based on Multispecialty Hospitals in North India” in a Journal titled “Indian Journal of Clinical Practice, ISSN : 0971-0876”, Published by “IJCP: A Medical Communications Group, India”, Abstracted and Indexed in “IndMED”; on 14th October 2015.

Research Publications in International Journals

  1. Research Paper Published titled “Factors Affecting Patient Satisfaction: An Exploratory Study for Quality Management in the Health-Care Sector” in a Journal titled “Total Quality Management & Business Excellence, ISSN : 1478-3363 (Print), 1478-3371 (Online)”, Published by “Taylor & Francis LTD, England”, Abstracted and Indexed in “Social Science Citation Index (SSCI), SCOPUS (Elsevier), Emerald Abstracts, EBSCO And ProQuest”; on 18th June 2015.
    DOI: http://www.tandfonline.com/doi/abs/10.1080/14783363.2015.1057488
  2. Research Paper Published titled “Factors Affecting Hospital Choice Decisions: An Exploratory Study of Healthcare Consumers in Northern India” in a Journal titled “Asia Pacific Journal of Health Management, ISSN: 2204-3136”, Published by “Australasian College of Health Service Management, Australia”, Abstracted and Indexed in “Australian Business Deans Council (ABDC)”; on 29th March 2016.
    Web Link: https://www.achsm.org.au/Public/Resources/Journal/Public/Resources/Journal/Journal_Home.aspx?hkey=57214087-f867-42e2-a0d4-2250e6076385
  3. Research Paper Under Review (Minor Revision – Submitted) titled “Service Quality, Choice Decisions and Repurchase Intentions: An Exploratory Study of the Healthcare Consumers” in a Journal titled “Total Quality Management & Business Excellence, ISSN : 1478-3363 (Print), 1478-3371 (Online)”, Published by “Taylor & Francis LTD, England”, Abstracted and Indexed in “Social Science Citation Index (SSCI), SCOPUS (Elsevier), Emerald Abstracts, EBSCO And ProQuest”.

Voluntary Research Contribution

  1. Appointed as Reviewer for an International Journal titled “Journal of Asia Business Studies, ISSN: 1558-7894” Published by “Emerald Publishing Group, England”, Abstracted and Indexed in “Australian Business Deans Council (ABDC), BFI (Denmark), The Publication Forum (Finland) and Qualis (Brazil)”.
  2. Appointed as Associate Editor as well as Reviewer for an International Journal titled “International Journal on Customer Relations, ISSN: 2320-7515” Published by “Publishing India Group, India”, Abstracted and Indexed in “Proquest and I-Scholar Database”.

Chapters in Edited Books

  1. Research Paper Published titled “Service Quality, Consumer Satisfaction and Behavioral Outcomes: A Study For Firm’s Future Growth in Indian Healthcare Delivery System” as a Chapter in an Edited Book titled “Advances in Management for Business Excellence, ISBN : 978-93-84370-32-9”, Published by “Manakin Press, India”; on 27th February 2015.
  2. Research Paper Published titled “Impact of Consumer Empowerment and Involvement on an Organization’s Growth : A Study of the Indian Health Care Industry” as a Chapter in an Edited Book Titled “Exploring Customer Dynamics : A Relationship and Behavioral Approach, ISBN : 978-93-5097-267-0”, Published by “Himalaya Publishing House, India”; on 4th December 2012.

Papers presented in International Conference

  1. Research Paper Presented titled “Impact of Consumer Empowerment and Involvement on an Organization’s Growth : A Study of the Indian Health Care Industry” in “International Conference on Marketing Paradigms in Emerging Economies”, at Banaras Hindu University Varanasi; on 4th and 5th December, 2012.
  2. Research Paper Presented titled “A Creative Business Model Based on Consumer Empowerment & Involvement for Firm’s Future Growth With Respect To Indian Health Care Industry” in “International Conference on Enhancing Organizational Growth Through Innovation and Creativity : Issues, Opportunities and Challenges”, At Amity University Gurgaon; on 5th and 6th May, 2011.

Paper presented in National Conferences / Seminars

  1. Research Paper Presented titled “Service Quality, Consumer Satisfaction and Behavioral Outcomes: A Study for Firm’s Future Growth in Indian Healthcare Delivery System” in “National Conference on Advances in Management for Business Excellence”, at National Institute of Technology Kurukshetra; on 27th and 28th February 2015.
  2. Research Paper Presented titled “Impact of Economic Reforms on Service Sectors: A Comprehensive Study of the Indian Health Care Industry” in “National Seminar on Indian Economy in the Post Reform Era”, at National Institute of Technology Kurukshetra; on 19th and 20th April 2013.

Workshops conducted

  1. Organized and Attended One Day Workshop on “Significance of Research Methodology in Business Studies” in the Department of Business Administration, National Institute of Technology Kurukshetra, Accompanying Resource Persons From “IIM Kozhikode And IIT Roorkee”; on 28th January 2013.

Workshops Attended

  1. Attended Two Days Workshop on “Aakash for Education” Conducted by Indian Institute of Technology Bombay, Under the National Mission on Education through ICT (MHRD); From 10th November 2012 to 11th November 2012.
  2. Attended Ten Days Workshop On “Introduction to Research Methodologies” Conducted by Indian Institute Of Technology Bombay, Under The National Mission On Education Through ICT (MHRD); From 25th June 2012 to 4th July 2012.

Industrial Visits Organized

  1. Organized Twenty Industrial Visits for the Post Graduate Students of Department of Business Administration, National Institute of Technology Kurukshetra, at “Coca Cola India, Vardhman Group, HMT Limited, Parle Biscuits Pvt. Ltd., BILT, Yakult Danone India Pvt. Ltd. And Indian Railways”; From July 2011 to June 2016.

Extra Curricular Activities

  1. Acted as a Judge in Various “Managerial, Technical and Cultural Fests Like Confluence, Techspardha, Altius and Literati” Organized by National Institute of Technology Kurukshetra; From July 2011 to June 2016.
  2. Acted as a Coordinator for Admissions, Exams, Industrial Visits, Placements and Summer Internships for the Post Graduate Students of Department of Business Administration, National Institute Of Technology Kurukshetra; From July 2011 to June 2016.