Workshop – Doing Business Globally-Shrinking Boundaries and Expanding Horizons

GL Bajaj institute of Management & Research successfully organized a case workshop on 8th January 2016, on the topic: “Doing Business Globally-Shrinking Boundaries and Expanding Horizons”. Work shop kick started with an edifying & content rich delivery on challenges, issues and opportunities in Arab, Gulf and GCC nations. Eminent speaker from academic fraternity was invited to chair and interact with the students on various aspects of the theme of workshop. Dr. Mohan Lal Agarwal, Head of the Middle East Case Research Centre at International Horizons College, Dubai, put forth valuable insights on expanding horizons in Dubai and various countries of Middle East by sharing real life experiences of different companies.

Dr. Mohan Lal Agarwal has been US Fulbright Fellow, Professor of Marketing at IIM Lucknow, Professor at XLRI Jamshedpur and Founder Director of Jaypee Business School. He has also been a visiting faculty member at the University of Queensland, Bond University in Australia, University of Delaware USA and a number of reputed international universities. He has over eighty articles, research papers and cases to his credit.

The workshop was an effective attempt to make the students aware of International practices of marketing, business prospects, nuances and the sensitivity towards differences. Discussions were case- based to bring forth the importance of above factors.

Academic Activity