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Dr. Ajay Kumar, GLBIMR


Brief Profile
Prof. (Dr.) Ajay Kumar is a seasoned academician with a knack of entrepreneurial spirit and persistent passion for continuous learning. With an enriching and diverse experience of 32 years in academics, research, training & consultancy, he was a Research Fellow of UGC and was also recognised as Associate Professor by GGS Indraprastha University in 2001. He has also authored books on Brand Management and Consumer Behaviour.

Continuing his journey to contribute in the areas of Research and Consultancy, he has played a major role as a consultant for top pharmaceutical companies for their launch of products in Bihar, Nepal and North Eastern states. Having organised more than 150 seminars and conferences on diverse issues of Management practices, he has attended more than 300 international conferences, symposiums and seminars organised by IIMs, MDI, CII, PHDCCI, FICCI, ASSOCHAM and others. He is a practitioner of relationship marketing and an ardent supporter of rural upliftment programmes. He has been awarded for his excellence in management education by several national and international bodies.

Areas of Interest / Workshops / MDPs Conducted

Dr. Ajay Kumar is an MBA (1988 Batch) from Birla Institute of Technology, Mesra, Ranchi, India with Distinction in marketing area.
He has conducted Management Development Programs in sales, marketing and strategic management areas from 1988 onwards to executives in Private and Public sector companies like BCCL, CCL, NTPC, IOC, Indo-Asahi, Rotary Club, Uptron Centers, Moon Drugs Ltd., Hotel Industries, amongst others.
He has imparted MDPs for companies like BEL, IOC, Motherson Sumi, Several Public Sector Banks, Insurance Companies, private companies and others.
He worked as Consultant for the setting up of two medium sized hotels in Nepal, one Nursing Home in Nepal & one Pharmaceutical Company in Jharkhand. He was retained as Marketing Consultant for top pharmaceutical companies for planning and implementation of the Marketing Strategies at the entry level for their product lines in Bihar, Nepal, Jharkhand, Orissa and North Eastern States.
He worked in Ceramic Industry for 2 years as Sales and Production Coordinator. He was responsible for various sales events, designing of the products and market analysis.
He also worked as Deputy Marketing Manager in Welcome Drugs, California, US.

Research Work

He qualified JRF-NET (University Grants Commission, New Delhi) for the award of Research Fellowship in Marketing Area

He worked as Senior Research Fellow in Patna University, Patna.

His Doctoral Thesis (Ph.D.) was on the topic “Strategic Marketing in a Competitive Market: A case study of Some Computer Companies”.The Ph.D. Thesis was recommended for publication by the Expert Committee.

He has taught courses to MBA, PGDM, BBA, BBA (B&I), BBA(T&TM), BJMC, B.Com & M.Com Students.


Dr. Ajay Kumar has been honored with the membership of Cambridge’s WHO’S WHO in 2012 for five years. He was also declared as Man of the Year by American Biographies in 2013.

Dr. Ajay Kumar was conferred with the award of Best Educationist in the National Achievement Award Ceremony at the 25th Annual Conference of Newspapers Association of India in December, 2017.

He was a Keynote speaker in various programs conducted by AIMA, CEGR, ICICI , UNGC and many more.

He was also conferred Lord Baden Powell National Award for outstanding contribution in the field of Education and Human Development on 22nd February, 2018 on World Scouts Day.

He has been honored with the title of ‘Best Educationist’, 2018 by Better India Education Awards organized by Today Research and Ratings.