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Research Publication

Faculty Paper Publication in Peer Reviewed Journal
S. No. Name of Faculty Name of all Authors Year of Publication Title of the Paper Name of Journal
1 Dr. Amit Kumar Amit Kumar, Vikram Kumar Accepted for publication 2022 Determinants of Online Banking Adoption in India: An Empirical investigation Int. J. of Business Innovation and Research
2 Dr Arpita Srivastava Srivastava A., Malhotra R., Bhatt A.K., Srivastava P. (2022) 2022 Investigation of Consumer Perception Toward Digital Means of Food Ordering Services. Springer Journal of Advances in Intelligent Systems and computing book series (AISC, volume 1374) September, 2021
3 Adarsh Garg Adarsh Garg, Kapil Mohan Garg 2021 Emerging technologies to sustain students' engagement in learning  
4 Dr Arvind Kumar Bhatt Arvind Kumar Bhatt, Ajay Kumar, Anand Rai, Tripti Sharma 2021 Entrepreneurial Defiance of B-School students towards Espousing E-Commerce: A future digitalization viewpoint SSRN Electronic Journal, Elsevier
5 Arpana Kumari Arpana Kumari and Dr. Teena Saharan 2021 Organisational culture as a stimulant to knowledge management practices: an empirical analysis on Indian real estate companies Int. J. Knowledge and Learning
6 Atul Kumar Atul Kumar, Dr. S. Charabarty 2021 Charity Donor Behavior: A Systematic Literature Review and Research Agenda Journal of Nonprofit & Public Sector Marketing
7 Dr. Amit Kumar Amit Kumar, Walter Vesper, Navneet Gera 2021 Determinants of stress amongst B-school students: an empirical investigation. International Journal of Management Practice.
8 Dr. Anand Rai Dr. Anand Rai, Surendra, Arvind Bhatt 2021 The Offline Antecedent of the Sharing Economy: The Self-help Group for the Bottom of Line in India SSRN:
9 Dr. shuchita singh Dr. shuchita singh and Dr. Gopal and Mr. mayank 2021 “MODELING AND FORECASTING THE LINKAGE BETWEEN CRUDE OIL AND STOCK MARKET BEHAVIOR " International Journal of Management (IJM),
10 Dr. Anand Rai Dr. Anand Rai, Ajay Kumar, Tripti 2021 Entrepreneurial Defiance of B-School students towards Espousing E-Commerce: A future digitalization viewpoint SSRN:
11 Dr. Piali Haldar Dr. Piali Haldar 2021 The Role of Knowledge Management in Innovation for developing Sustainable Business Models, Sambodhi,
12 Dr. Piali Haldar P Haldar and Sunmedha Agarwal 2021 A Netnographic Analysis of Tourist percepion Towards ome Stay in Uttarkhand, International Journal of Management Issues and Research
13 Dr. Piali Haldar Dr. Piali Haldar 2021 A Niche Tourism in Rural Areas: A Case Study in India ISBR Management Journal,
14 Puneet Mohan Namita Srivastava, Puneet Mohan 2021 Right to City: Citizens & Migrants Perspective GIS Science Journal, an UGC- Care approved Group II Journal, ISSN no :1869-9391
15 Dr. shuchita singh Dr. shuchita singh and Dr. Shilpa Bhal 2021 Financial Literacy Analysis among Management Graduates " Journal of Social sciences, an Internationally Peer reviewed Journal, Scopus Indexed
16 Dr. shuchita singh Dr. shuchita singh 2021 “Behavior of Banks and Financial Institutions during Covid 19 " published in e book,
17 Dr. shuchita singh Dr. shuchita singh and Dr. Shilpa Bhal 2021 “Empirical Evidence of Gender Diversity on Investment Preference” International Journal of Management Issues and Research (IJMIR)
18 Arpana Kumari Arpana Kumari and Dr. Teena Saharan 2020 Knowledge Management as a Catalyst to Sustainable Development in Banking Industry IEEE Explore
19 Arpana Kumari Arpana Kumari and Dr. Teena Saharan 2020 Banking business transformation by adoption of sustainability practices through knowledge management International Journal of Environment, Workplace and Employment
20 Dr Arvind Kumar Bhatt Arvind kumar Bhatt, Aman Verma 2020 Consumer cognizance about forex card in digital epoch IEEE Explore
21 Dr. Prachi Agarwal Dr. Parul Yadav , Dr.Babita, Dr. Prachi and Dr. Anshu 2020 A Study on Employee Retention and Turnover in India Mukt ShabdJournal
22 Dr. Saurabh Mittal Mittal S., Kumar, V. 2020 Mobile marketing campaigns: practices, challenge and opportunities International Journal of Business Innovation and Research (IJBIR)
23 Dr. Saurabh Mittal Mittal S., Kumar, V. 2020 A Framework for Ethical Mobile Marketing International Journal of Technoethics (IJT)
24 Dr. Anand Rai Dr. Surender Kumar 2020 Leverage Effect in Foreign Exchange Markets: A Study of BRICS Economies IEEE Explore
25 Dr. Piali Haldar Dr. Piali Haldar 2020 Covid19 Lockdown Crisis: Life Vs Livelihood International Journal of Management Issues and Research
26 Dr. Anand Rai Dr. Parul Yadav 2020 The Moderating Role of Emotional Intelligence in the Relation Between Organizational Stress and Workplace Deviant Behavior IEEE Explore
27 Dr.Parul Yadav Dr.Anand Rai & Dr. Arvind Bhatt 2020 Equity Investment through Geometric Progression: Beyond Value Investing OJAS
28 Dr.Parul Yadav Dr.Anand Rai 2020 The Moderating Role of Emotional Intelligence in the Relation Between Organizational Stress and Workplace Deviant Behavior  
29 Dr.Parul Yadav Dr. Sonali, Prof. Sunetra 2020 An Investigation into Dimensions of Service Quality in B Schools JXAT Journal
30 Dr.Parul Yadav Dr.Babita, Dr. Prachi and Dr. Anshu 2020 A Study on Employee Retention and Turnover in India Mukt ShabdJournal
31 Ms. Shashi Bala Rai Rai S., & S. N. Biswas 2020 Health Behaviour Change Communication for maternal Health Journal of Health Studies
32 Dr. Saurabh Mittal Mittal, S., & Aggarwal, S. 2019 Corporate social responsibility-a case study of the Satya Bharti School Program International Journal of Indian Culture and Business Management,
33 Dr. Saurabh Mittal Mittal, S. and Kumar, V. 2019 Study of knowledge management models and their relevance in organisations Int. J. Knowledge Management Studies,
34 Dr. Piali Haldar Haldar P & Goel P 2019 Does India need Ride-hailing Now than Ever? Understanding Commuters’ Intention to Share Rides Asian Journal of Business and Accounting,
35 Dr. Sunita Chowdhury Dr. Sunita Chowdhury 2019 “A Study on Factors Affecting Consumers Buying Behavior in the Choice of Non-Indian Cuisines in Delhi NCR.” International Journal of Management, Technology and Engineering
36 Dr. Sunita Chowdhury Dr. Sunita Chowdhury 2019 “Differing Demographic Factors Impacting Consumers Loyalty Towards International Food Chains in Delhi NCR: A Study of Emerging Markets.” International Journal of Management, IT & Engineering
37 Ms. Arpana Kumari Arpana Kumari & Dr. Teena Saharn 2019 An Empirical Examination of Influence of ICT based Knowledge Management Practices on Sustainable Development in Public Sector Banks International Journal of Advanced Science and Technology
38 Dr. Piali Haldar Haldar P & Goel P 2019 Shared Ride-hailing Service in India: Analysis of Consumers’ Intention to Adopt International Journal of Business and Emerging Markets
39 Dr. Mayank Kumar   2018 Size of Asset under Management and Performance of Mutual Fund NOLEGEIN-Journal Of Financial Planning And Management
40 Dr. Piali Haldar Haldar P & Goel P 2018 Willingness to use Carsharing Apps: An Integrated TPB and TAM International Journal of Indian Culture and Business Managemen
Chapter in Edited Book
S. No. Name of Faculty Name of all Authors Title of Chapter/Paper Year of Publication Title of the book ISBN No Name of Publisher
1 Dr. Piali Haldar Haldar P. Goel. P Understanding the Intention to Adopt Commercial Car-sharing Service: Technology Acceptance Model Approach 2021 Business, Economics & Sustainable Development (ISBN: 978-93-89867-94-7) Bloomsbury Publishing India Pvt. Ltd.
2 Dr. Piali Haldar Dr. Piali Haldar Indian Agritech Start-ups: Reinventing Food Supply Chain and Lockdown 2021 Changing Trends in Business Management: Implications in Post COVID Era, ISBN: 978-81-951310-4-4 Inspira Pub.
3 Dr. Piali Haldar Haldar P and Singh K Analysing the Impact of Search Engine Optimization and Social Media Advertising on Customer EngagementNo: 978-3-96492-284-7. 2021 “Analysing the Impact of Search Engine Optimization and Social Media Advertising on Customer Engagement”, Customer Engagement and Changing Landscape of Marketing,   Webers Pub
4 Dr. Piali Haldar - Customer Engagement: An Overview 2021 Customer Engagement and Changing Landscape of Marketing, ISBN: 978-93-9681-12-8 Bharti Pub.
5 Dr. Piali Haldar - Wellness Tourism: A Niche that India can offer 2021 “New Normal in Hospitality & Tourism: Skills, Innovation and Technology” ISBN: 978-93-91260-47-7 Eureka Publications
6 Dr. Piali Haldar Tiwari S and Haldar P , Human Resource Analytics and Sustainability: Data Driven Approach for Improving Efficiency of an Organisation 2021 Digital Transformation and Empowerment ISBN: 978-81-950252-5-1 S Sharda Global Research Publications,
7 Dr. Piali Haldar   Role of Agritech Entrepreneurs in Developing Innovative Business Models in the Food Sector, 2021 “Advances in Business Management & Technology” 1. ISBN: 978-93-91681-40-1 Bharti Publications,
8 Dr. Prachi Agarwal Bhati, B, Aggarwal, P and Kumar, Strategic Competence, Environmental Turbulence and Firm Performance: A Framework 2021 Emerging Contours of Business and Management. ISBN: 978-93-91842-41-3 SVDES Book Series
9 Dr. Arpita Srivastava Arpita Srivastava and K. Ajay “Reimaging Marketing in New Normal” 2021 Emerging Dimensions of Business Management in the present-day competitive environment ISBN No. 978-81-949428-3-2 Prestige Publisher (2021)
10 Radhika Malhotra Dr. Arpita Srivastava Impact of Covid 19 in Education System 2020 Global Impact of Lockdown due to Covid-19 978-81-947590-2-7 National Press Associates
11 Dr. Arpita Srivastava Radhika Malhotra Impact of Covid 19 in Education System 2020 Global Impact of Lockdown due to Covid-19 978-81-947590-2-7 National Press Associates
12 Dr. Piali Haldar   Machine Intelligence and Terrorism, 2020 Artificial Intelligence and Global Society Impact and Practices ISBN: 978-0-367-43943-9 Taylor & Francis Group, USA
13 Arpana Kumari Arpana Kumari Knowledge Management Practices for Employer Branding 2020 Innovation and Challenges in Human Resource Management   Nova Publisher
14 Dr. Piali Haldar Shome, S., Goel P., Haldar P. Commuter’s willingness Towards Using Organized Ride-hailing Services: A Case Study of India. 2019 Business, Economy and Environment: Corporate Perspectives, (ISBN:978-93-5299-654-4)  
15 Dr. Piali Haldar Haldar P. Goel. P Usage of Transport Apps by Indian Commuters: An Empirical Investigation, 2019 Geospatial Technology and Smart Cities,   Springer International Publishing AG
16 Dr. Sunita Chowdhury Dr. Sunita Chowdhury “Challenges faced by the Indian Cuisine Industry over International Players on Food consumption and Marketing: A Review.” 2018 envisioning India 2.0 Economic Policies: Prospects & Challenges   Bloomsbury Publications
Book (Text & Edited Books)
S. No. Name of Faculty Name of all Authors Year of Publication Title of the book ISBN No Name of Publisher
1 Urvashi Makkar Urvashi Makkar,Anand Kumar Rai,Neha sharma,Harsh Pratap Singh 2019 Achieving Sustainable Strategic Advantage 9-788185-495552 Khama Publishers
2 Mr. Saurabh Mittal Mittal Saurabh, Agrawal Anu, Kovid Raj K. 2019 Corporate Social Responsibility: A Development Perspective ISBN 9788185495552. SERD India
3 Dr Arvind kumar Bhatt Arvind Kumar Bhatt 2018 Innovation and Entrepreneurship ISBN-13-978-9385750410 Laxmi Publications Sold by: Amazon Asia-Pacific Holdings Private Limited
4 Dr. Gopal Krishna Dwivedi Gopal Krishna Dwivedi, Anita Singh and Alok Pandey 2020 Architecting HR Transformation: Digitalization into Action ISBN 978-93-89657-38-8 Bharti Publications, New Delhi
5 Dr. Saurabh Mittal Mittal Saurabh, Agrawal Anu, Kovid Raj K. 2019 Corporate Social Responsibility: A Development Perspective ISBN 9788185495552. SERD India
6 Urvashi Makkar Urvashi Makkar,Babita Bhati 2018 Digitization Innovation And Disruption 978-93-86608-67-3 Bharti Publications, New Delhi
7 Dr. Prachi Agarwal Makkar, Urvashi; Sharma, Soni; Agarwal, Prachi 2017 Innovation, Technology and Development: A Road Map for Achieving Global Competitiveness ISBN: 978-81-933172-8-0 Bharti Publications, New Delhi
8 Dr. Prachi Agarwal Agarwal, Prachi 2016 Change Management and Organization Development 978-93-82997-59-7 Mktab Jamia Ltd
Students' publications
S. No. Name of the student Topic Publisher / Journal / Book Year
1 Preeti Kumari, Pooja Sachan & Dr. Anand Rai Microfinance and Sustainable Development in India 2nd International Conference on Achieving Sustainable Strategic Advantage , ISBN: 978-93-86608-11-6 2017
2 Sangeeta Yadav & Dr Parul Yadav Exit Analysis in Media Industry 2nd International Conference on Achieving Sustainable Strategic Advantage , ISBN: 978-93-86608-11-6 2017
3 Ashish Sharma & Silky Sharma Impact of Open Communication on Employee Satisfaction 2nd International Conference on Achieving Sustainable Strategic Advantage, ISBN: 978-93-86608-11-6 2017
4 Sayeema Nishat & Parul Yadav Relationship between Personality Traits and Emotional Intelligence 2nd International Conference on Achieving Sustainable Strategic Advantage, ISBN: 978-93-86608-11-6 2017
5 Satyendra Kumar & Silky Sharma Effective Communication and its Effect on Performance of Management Students 2nd International Conference on Achieving Sustainable Strategic Advantage, ISBN: 978-93-86608-11-6 2017
6 Rahul Kumar Dhakal IPO Pricing Strategy and its Impact on Capital Market 2nd International Conference on Achieving Sustainable Strategic Advantage, ISBN: 978-93-86608-11-6 2017
7 Divyanshu Agarwal, Vaishnavi Walia & Radhika Malhotra CRM Dimensions in Hospitality Sector 2nd International Conference on Achieving Sustainable Strategic Advantage, ISBN: 978-93-86608-11-6 2017
8 Kanika Singh Study on Factors Affecting Employees Motivation 2nd International Conference on Achieving Sustainable Strategic Advantage, ISBN: 978-93-86608-11-6 2017
9 Abhay Kumar & Neha Sadhotra Magazines Can Still Move Millennials: A Study on the Readership Behavior of Business Magazines in India 2nd International Conference on Achieving Sustainable Strategic Advantage, ISBN: 978-93-86608-11-6 2017
10 Neha Kumari & Deeksha Equity Investment through Geometric Progression: Beyond Value Investing 2nd International Conference on Achieving Sustainable Strategic Advantage, ISBN: 978-93-86608-11-6 2017
11 Hira Ovais & Karan Jalota Growth and Challenges of the Retail Industry in India: An Analysis 2nd International Conference on Achieving Sustainable Strategic Advantage, ISBN: 978-93-86608-11-6 2017
12 Gopal & Kishlay GST in India: A Critical Analysis 2nd International Conference on Achieving Sustainable Strategic Advantage, ISBN: 978-93-86608-11-6 2017
13 Digvijay Singh Gaur GST Compliances and its Impact on Media Industry 2nd International Conference on Achieving Sustainable Strategic Advantage, ISBN: 978-93-86608-11-6 2017
14 Niraj Kumar Jha Viewer’s Perception about Debate Programs in Electronic News Channel in India 2nd International Conference on Achieving Sustainable Strategic Advantage, ISBN: 978-93-86608-11-6 2017
15 Prateek Gupta & Amrit Panda The Impact of Buyback Decision on Share Price: An Empirical Study 17
on Large Cap Companies
3rd International Conference on Digitization, Innovation and Disruption:Keys to Achieving Global Competitiveness, ISBN: 978-93-86608-66-6 2018
16 Anand Lalchandani & Archita Sway of Digitalization on Different Global Financial Services 3rd International Conference on Digitization, Innovation and Disruption: Keys to Achieving Global Competitiveness, ISBN: 978-93-86608-66-6 2018
17 Atul Kumar Arora & Vaibhav Saxena Big Data: A Game Changer for the Marketing & Retail Analytics 3rd International Conference on Digitization, Innovation and Disruption: Keys to Achieving Global Competitiveness, ISBN: 978-93-86608-66-6 2018
18 Ashish Sharma A Study on Investor’s Perception Towards Retirement Planning 3rd International Conference on Digitization, Innovation and Disruption: Keys to Achieving Global Competitiveness, ISBN: 978-93-86608-66-6 2018
19 Shreya Sharma Relationship of Psychological Contract and Organizational Commitment: A Research Study of ABP News Network Pvt. Ltd. 3rd International Conference on Digitization, Innovation and Disruption: Keys to Achieving Global Competitiveness, ISBN: 978-93-86608-66-6 2018
20 Priyanka Evaluating the Consumer Adoption of Digital Marketing Platforms: 50
Efficacy of Each Social Media for Building Customer Engagement
3rd International Conference on Digitization, Innovation and Disruption: Keys to Achieving Global Competitiveness, ISBN: 978-93-86608-66-6 2018
21 Abhishek Gaur Factors Affecting Consumer Buying Behaviour for Jewellery and Precious 58
Metals Products
3rd International Conference on Digitization, Innovation and Disruption: Keys to Achieving Global Competitiveness, ISBN: 978-93-86608-66-6 2018
22 Jaijeet Rajendra Kadam Comparative Study in Working in Laboratory from Rural and Urban Areas 3rd International Conference on Digitization, Innovation and Disruption: Keys to Achieving Global Competitiveness, ISBN: 978-93-86608-66-6 2018
23 K Abhishek Dora Perception Measurement using EFQM Model of Business Excellence 3rd International Conference on Digitization, Innovation and Disruption: Keys to Achieving Global Competitiveness, ISBN: 978-93-86608-66-6 2018
24 Vikram Singh & Komal Kapoor A Study on Market Penetration Techniques used by Companies in Rural
Market and their Foreseeable Reasons of Inefficiency as Technology
Based Initiatives
3rd International Conference on Digitization, Innovation and Disruption:Keys to Achieving Global Competitiveness, ISBN: 978-93-86608-66-6 2018
25 Ankita Dixit
Dr. Anand Kumar Rai
A Study on level of Financial Literacy among Indian Women Student Research Compendium, Bharti Publication, Vol-1 2020
26 Jatandeep Singh
Dr Arvind Kumar Bhatt
Innovation led to the growth of automobile company in Delhi/NCR Student Research Compendium, Bharti Publication, Vol-1 2020
27 Lokesh Sharma
Dr Arpita Srivastava
Green Marketing and How It Contributed to Better Environment Management Policies Student Research Compendium, Bharti Publication, Vol-1 2020
28 Manya Vats
Dr. Arpita Srivastava
Study of customer perception towards e-commerce with reference to flipkart Student Research Compendium, Bharti Publication, Vol-1 2020
29 Prakhar Bhardwaj
Dr. Anand Kumar Rai
Study on the issues of Peer-to-Peer Lending Student Research Compendium, Bharti Publication, Vol-1 2020
30 Saurabh Kumar
Dr Saurabh Kumar
A Study on Impact of E-HRM and A.I in Human Resource Student Research Compendium, Bharti Publication, Vol-1 2020
31 SHILPI GHOSH
Saurabh Mittal
IMPACT OF SOCIAL MEDIA MARKETING ON
BRAND EQUITY
Student Research Compendium, Bharti Publication, Vol-1 2020
32 Shivam Singh Somvanshi & Saurabh Mittal ANALYZING THE IMPACT OF ERP ON IMPROVISING BUISNESS OPERATIONS OF MNC Student Research Compendium, Bharti Publication, Vol-1 2020
33 Shivam Goyal & Saurabh Mittal ATTITUDE OF STUDENTS TOWARDS ENTREPRENEURSHIP Student Research Compendium, Bharti Publication, Vol-1 2020
34 Shubham Tyagi COMPARATIVE STUDY AND ANALYSIS OF BSE LISTED COMPANIES Student Research Compendium, Bharti Publication, Vol-1 2020
35 Reema Sharma
Ankita Pandey
Diya Sharma
Swati Pandey
Designed and managed by Students GLB Times, Fortnightly newsletter publication 2020
36 Aman Kumar Verma
Dr Arvind Kumar Bhatt
Consumer Cognizance about Forex Card in Digital Epoch IEEE
 DOI: 10.1109/ICCAKM46823.2020.9051547
2020
37 Abhiraj Singh, Anand Rai
Arvind Kumar Bhatt
An Analysis of customer satisfaction factors: A case study on Pizza Hut Entente 2021 International Conference, NIIT University, Neemrana Haryana 2021
38 Prashant Shekhar Rai
Arvind Kumar Bhatt
Akhilesh Mishra
A study on consumer decision making and Marketing advertising: A case study of PepsiCo Entente 2021 International Conference, NIIT University, Neemrana Haryana 2021
39 Jyotica Srivasrava, Prachi Agarwal, Atul Arora A study of factors affecting quality of work life during work from home. Entente 2021 International Conference, NIIT University, Neemrana Haryana 2021
40 Aayushi Agiwal
Dr Arpita Srivastava
A comparative study of over-the-top viewership’s: Amazon & Netflix Student Research Compendium, Bharti Publication, Vol-2 2021
41 Abhishek Kumar Singh
Arpana Kumari
Green marketing: a study of consumer awareness and preferences in india with special reference to fmcg PRODUCTS Student Research Compendium, Bharti Publication, Vol-2 2021
42 Madhvi Shukla
Dr. Shuchita Singh
“How does credit program influence the performance of Micro and Small enterprises” Student Research Compendium, Bharti Publication, Vol-2 2021
43 Jyoti Karayat
Dr. Shuchita Singh
A study on investors perception and selection behaviour towards Mutual Funds Student Research Compendium, Bharti Publication, Vol-2 2021
44 Swati Pandey
Atul Kumar
A study on Green HR Practices, its barrier & their impact on organizational sustainability Student Research Compendium, Bharti Publication, Vol-2 2021
45 Shail Priya
Atul Arora
Consumer Buying Behavior towards FMCG products post COVID 19 – A shift from Physical to Digital Method. Student Research Compendium, Bharti Publication, Vol-2 2021
46 Nancy Khan
Atul Arora
“To study the impact of celebrity endorsement on consumer buying behavior in EdTech sector Student Research Compendium, Bharti Publication, Vol-2 2021
47 Pratiksha Bisht
Dr. Anand Rai
Comparative analysis of financial performance of micro finance institutions of India and Bangladesh Student Research Compendium, Bharti Publication, Vol-2 2021
48 Rajnish Kumar
Dr. Arpita Srivastava
To study of customer preference and satisfaction level of Yamaha motor bikes Student Research Compendium, Bharti Publication, Vol-2 2021
49 Srishti Gupta
Dr. Anand Rai
To study & evaluate the role of CFO in Listed Companies in India Student Research Compendium, Bharti Publication, Vol-2 2021