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Research Publication

Year

Publication Details

2021

Arpita Srivastava, R. M. (2021). Investigation of Consumer Perception towards
Digital Means of Food Ordering . Doctoral Symposium on Computational
Intelligence.

2020

Yadav, P., & Rai, A. (2020). The Moderating Role of Emotional Intelligence in the Relation Between Organizational Stress and Workplace Deviant Behavior. IEEE.

 

Ajay Kumar, R. M., & Srivastava, A. (2020). OYO's Dilemma: Customer Based
Brand Equity and Marketing Strategies During COVID-19. 10th ICMC 2020 –
International Conference on Management Case. Noida.

 

Banerjee, S., Yadav, P., & Saha, S. (2020). An Investigation into Dimensions of
Service Quality in B Schools. JXAT Journal.

 

Kumari, A. (2020). Investigating the role of organisational culture in knowledge
management. 5th International conference( INCONSYM 2020) Business
Transformation in Global Digital Era: Re - Innovate, Re Strategize, Re Model.
Noida.

 

Kumari, A. (2020). Role of organisational structure in knowledge management
practices: An empirical analysis on Indian Real estate companies. International
Conference on " Business Intervention for effective management of technology
and innovation". Sirmaur.

 

Malhotra, R., Srivastava, A., & Mittal, .. S. (2020). E-Learning (Study Any Time):
Opprotunities and Challenges. Industry 4.0: Managemnt Challenges and
Opportunities. Greater Noida.

 

Mittal S., K. V. (2020). A Framework for Ethical Mobile Marketing. International
Journal of Technoethics (IJT), 11(1).

 

Mittal S., K. V. (2020). Mobile marketing campaigns: practices, challenge and
opportunities. International Journal of Business Innovation and Research (IJBIR).

 

Rai S., &. S. (2020). Health Behaviour Change Communication for maternal
Health. Journal of Health Studies.

 

Rai, A., & Kumar, S. (2020). Leverage Effect in Foreign Exchange Markets: A Study
of BRICS Economies. IEEE Explore, 499-504.

 

Rai, A., Bhatt, A., & Yadav, P. (2020). Equity Investment through Geometric
Progression: Beyond Value Investing. OJAS.

 

Srivastava, A., & Malhotra, R. (2020). Boosting Employee Happiness and Well
being Amid COVID - 19. New Normal Corporate and Self Mgmt in Current
Scenario. Greater Noida.

 

Yadav, A., Yadav, P., Bhatti, B., & Agarwal, P. (2020). A Study on Employee
Retention and Turnover in India. Mukt ShabdJournal, 9(4).

2019

Malhotra,R.,  Srivastava, A. (2019). Consumer Perceptionand Key Success factors of Online food ordering services: An Empirical Study. Global Business Strategies for Sustainability (GLOBUSS-2019) Driving Business Excellence Through Digital Transformation. Noida.

 

Malhotra, A. S. (2019). Consumer Perceptionand Key Success factors of Online
food ordering services: An Empirical Study. Global Business Strategies for
Sustainability (GLOBUSS-2019) Driving Business Excellence Through Digital
Transformation. Noida.

 

Mittal, S. &. (2019). Corporate social responsibility-a case study of the Satya
Bharti School Program. International Journal of Indian Culture and Business
Management,, 18(3), 272-290.

 

Mittal, S. a. (2019). Study of knowledge management models and their relevance
in organisations. Int. J. Knowledge Management Studies, 322-335.

 

Rai, A. (2019). The Offline Antecedent of the Sharing Economy: The Self-Help
Group for the Bottom of Line in India. 6th International Conference on CSR &
Sustainable Development. New Delhi.

 

Saharn, A. K. (2019). An Empirical Examination of Influence of ICT based
Knowledge Management Practices on Sustainable Development in Public Sector
Banks. International Journal of Advanced Science and Technology, 389-409.

 

Sharma, V. (2019). A Pragmatic Investigation on Performance Appraisal System in
Education. Towards Advanced Scientific Knowledge (TASK3-2019) in Business
Sciences. Dubai.

 

Sharma, V. K. (2019). The study of key factors affecting Mobile Shopping in India.
International Journal of Recent Technology and Engineering (IJRTE), 558-561.

 

Srivastava, A., & Malhotra, R. (2019). Zomato's Cloud Kitchen : Empowering
Millenials with 3 A's. International Conference on Management Cases ICMC
2019. Greater Noida.

2018

Mittal,S, K. V. (2018). Adoption of Mobile Wallets in India: An Analysis. The IUP
Journal of Information Technology, 42-57.

 

Arora, A. K., & Saxena, V. (2018). Big Data: A game changer for the Marketing
and Retail Analytics. International Conference on Operations & Information
Technology "Big Data Analytics for the Digital Era. Noida.

 

Kumari, A. (2018). An Empirical assessment of role of knowledge management to
sustainable development. International Conference on Sustainable Management. Kashipur.

 

Saurabh, K. V. (2018). Adoption of Mobile Wallets in India: An Analysis. The IUP
Journal of Information Technology, 42-57.

 

Saurabh, K. V. (2018). Adoption of Mobile Wallets in India: An Analysis. The IUP
Journal of Information Technology, 42-57.

 

Sharma, V. K. (2018). The study of Technology as Icarus Paradox in Banking
Industry. GE-International Journal of Management Research, 37-44.

 

V Sethi, M. T. (2018). A path model of antecedents of green purchase behaviour
among Indian consumers. International Journal of Public Sector Performance
Management, 21-44.

 

Varsha Sharma, R. S. (2018). Human Resource Accounting and Transformations.
PAN IIT. Uttrakhand.

2017

Sharma, V. K. (2017). An Analytical Study on Financial Inclusion In India.
International Research Journal of Marketing and Economics, 57-66.

 

Bhatia, A. T. (2017). Choice of Diversification Strategies in Dynamic environment:
A study of Domestic Companies and Companies with Multi-National Operations.
International Journal of Business and Globalisation, 52-78.

 

Goyal, D. T. (2017). “A Study on Jaipur Jewellery Show and its Growing
Importance in Jaipur”. “Unnati- The Business Journal", 7-10

 

Goyal, D. T. (2017). Hallmarking: An Accreditation of Gold. Amity Management
Review (AMR)(1).

 

Kumar, A. (2017). A Litmus Test on Foreign Direct Investment in Indian Higher
Education System. Conference on International Business: Emerging Trends,
Oppertunities and Challenges. Dwarka.

 

Varsha Sharma, S. C. (2017). An Assessment on hallenges of Skilling People in
Developed and Under-Developed Economies. International Conference on
Spirituality & Skill for Leadership and Sustainable Management.

 

Yadav, P. (2017). Role of Organizational Stress on Work Deviant Behavior: Study
on Delhi Police. Psychology in India., 16-26.

 

Yadav, P. (2017). Work –Life Integration- Blurred Weekdays and Weekends:
Study on Male Professionals. Jaipuria Institute of Management. Noida.

 

Bharath M. Josiam, D. L. (2015). Using Structural Equation Modeling To
Understand The Impact Of Bollywood Movies On Destination Image, Tourist
Activity, And Purchasing Behavior Of Indians. Journal of Vacation Marketing.

 

Dutta, Parsa, Parsa, & Bujisic. (2014). Change in consumer patronage and
willingness to pay at different levels of service attributes in restaurants: A study
from India. Journal of Quality Assurance in Hospitality & Tourism, 149-174.

 

Saurabh Mittal, P. K. (2012). The Perpetration & Prevention Of Cyber Crime In
India. International Journal of Technoethics (IJT), 3(1), 28-42.

 

Kumar, K. (n.d.). Microfinance and Sustainable Development in India.
International Conference on CSR & Sustainable Development.

 

Kusumawati R., O. T. (n.d.). The Affect of Marketing Mix with Culture and
Experience as A Moderating on Purchase Decision of Online Music Product
Through Purchase Intention. International Journal of Business Innovation and
Research (IJBIR).