Accelerating the momentum of qualitative learning, GLBIMR, Greater Noida under the visionary guidance of Mr. Pankaj Agarwal, Vice Chairman, GL Bajaj Educational Institutions and Dr. Urvashi Makkar, Director General, GLBIMR organized a Special Session on Consumer Behaviour, Under the Expert Talk Series by Dr. Sanjiv Mittal, Professor-Marketing, Guru Gobind Singh Indraprastha University, Delhi on February 26, 2019
Dr. Makkar welcomed Dr. Sanjiv Mittal and shared that session is aimed to apprise the students with the current marketing scenario prevailing in the country and to help them understand the fundamentals of Consumer Behaviour, its scope, its components and its development in the modern era. She also emphasized that adopting the best educational practices, Consumer Behaviour has been included as the core subject at the institute to help each student understand its importance in their future jobs.
During the session, Dr. Mittal discussed about Customer Profiling, Consumer Research, Industry Perspectives, Current Trends and Challenges in Consumer Behavior. He further explained how awareness, research and comparison impact purchase and has impacted the consumer’s choices globally. This workshop helped students to learn how consumer behavior is changing with the advent of new customer acquisition channels and how strongly consumer behavior is integrated in organizational business decision making.