Four teams (50 students each) of PGDM (Batch 2019–21) students, under GLBIMR’s Corporate Interface Series program visited the Amul (BANAS DAIRY) Plant in Faridabad. They were led by faculty members Ms. Sunita Chowdhury & Ms. Ritika Chauhan on September 02, 2019 and by Dr. Amit Kumar & Mr. Saurabh Mittalon on September 03, 2019.
Students groups were taken to the manufacturing facility visit by the AMUL plant engineer, Mr. Vivek Kumar. They were shown the complete process from milk collection to milk processing. Milk transportation facilities, product lines and milk supply chain were discussed in details. Student learnt about the quality assurance process followed by Amul at the various stages i.e. Milk collection from farmers, pasteurisation, post pasteurisation, packaging, post packaging and then market delivery.
Students were also shown small videos about the inception of Amul company, which happened as result of collaboration of different cooperative societies at village and district levels of Gujarat.
The students got an insight into the successful application of social business models which can have poverty reducing benefits if multi-nationals work with civil society organisations, cooperatives, local governments and local people to create new local business models.
Amul is live example of C.K prahalad’s theory of “Fortune at the bottom of the pyramid”, which proposed that “poor should not be looked as victims and instead should be considered as resilient and creative entrepreneurs as well as value-demanding consumers”
Students enjoyed the refreshments and drinks (Lassi, Butter Milk and ice-creams) from the Amul Company.