GL Bajaj Institute of Management & Research, Greater Noida organized Panel Discussion on ‘Changing Marketing Landscape in India: A Roadmap Ahead’ on Saturday, February 15, 2020 in PGDM Auditorium, GLBIMR campus under the visionary guidance of Dr. Ajay Kumar, Director, GLBIMR.
The event started with lighting of ceremonial lamp and invocation of Goddess Saraswati. Dr. Ajay Kumar, Director, GLBIMR welcomed the guests by presenting sapling as a token of greeting. In his welcome address, Dr. Ajay Kumar, Director, GLBIMR talked about the evolving landscape right from the policies of the budget presented by Ms. Nirmala Sitaraman, Finance Minister of India and also talked about the various technological and social changes that impacts marketing decisions.
The event saw rich deliberations during the two panel discussions. The first discussion was on “Upskilling the Marketing Professional in Changing Business Landscape.” The panelists of the session were Mr. Deepak Choudhary, CEO, Audi, Mr. Manish Shankar, Senior Vice President, Axiom Collaborations & Mr. Manu Awasthy, Senior Partner, IIFL Wealth Management Ltd. Mr. Deepak was the moderator of the session and discussed about the changing consumer behaviour and what as a marketing personal should try to get the insight of the consumer behaviour. He also talked about how students should analyze the data to frame evolving strategy in the new market place. Many students asked their queries like how to sustain the job of sales in this disrupting environment and what technical skill set were required to complement the sales job.
The second panel was moderated by Mr. Vineet Mittal, Director, Upwards and Emerging and the panelists of the session were Ms. Saloni Arora, Director, Account Planning, Impact Communication and Mr. Dipesh Vageriya, ASM, Tata Consumer Product Ltd. Deliberations during the session included the social ecosystem which drives our decision regarding the jobs we choose. Many students were confused regarding whether they should learn programming language such as python, R, etc.
Finally, the event concluded with Vote of Thanks and the felicitation of the guests.