GL Bajaj Institute of Management & Research, Greater Noida conducted Value Added Certification Course on “Marketing Analytics” by Ministry of Micro, Small and Medium Enterprises, Govt. of India (MSME) on February 19 & 20, 2020 in Seminar Hall, GLBIMR campus for the students of PGDM Batch 2019-21 under the visionary guidance of Dr. Ajay Kumar, Director, GLBIMR. The Expert Trainer for the session was Ms. Bhawana Bhardwaj.
The event started with lighting of ceremonial lamp and invocation of Goddess Saraswati. Dr. Ajay Kumar, Director, GLBIMR welcomed the guests by presenting sapling as a token of greeting.
The objective of the session was to impart professional skills & attributes in the students which would enhance their overall development & make them industry ready. The concept of marketing analytics facilitates not only to improve the effectiveness but also allows the marketers to take a successful shot at optimizing the Return on Investment.
The various concepts covered in the session were Marketing Analytics Essentials & Introduction, Introducing Google Analytics, The Google Analytics Layout, Basic Reporting, Basic Campaign and Conversion Tracking. An online test was conducted after the completion of the course.
The students gained hands on experience about techniques of converting marketing analytics knowledge into results. The session ended with felicitation of the guests. Overall, it was a highly engaging and learning experience for the students.