In tandem to our aim of disseminating industry relevant knowledge to its PGDM students, GLBIMR organised one more Guest Lecture on Marketing Management under Expert Talk Series on December 6, 2016 in its Greater Noida campus. The expert resource person for this event was Mr. Aditya Jain, Manya Group. This was yet another initiative taken by Dr. Urvashi Makkar, Director General, GLBIMR to make students updated with current marketing techniques.
Dr. Makkar welcomed the guests and shared that current market scenario is working on Value Driven Marketing Concept revolving around customer centric market and survival of any organisation depends on satisfying customer value. Mr. Aditya also highlighted the important concepts of market and gave insights on the current branding and advertisement trends.
The session was highly interactive and the students came up with their queries enthusiastically which were resolved by the expert speaker.