One Day Certification Program on Digital Marketing by MSME @ GLBIMR on September 11, 2017
Under the visionary guidance of Dr. Urvashi Makkar, Director General, GLBIMR, organized a One Day Certification Program on “Digital Marketing” by Ministry of Micro, Small and Medium Enterprise (MSME) on September 11, 2017 for PGDM Batch 2017-19.
This Value Added Certification course was intended to impart professional skills & attributes of Digital Marketing to the students which will enhance their employability skills. The Certification Program included the concepts of SEO, SMM, Email Marketing, Google Adwords, Content Marketing, concepts of Bid, CTR, and Quality Score, budgeting, search campaigns and latest Digital Marketing Strategies as a part of the module.
The resource person of the program was Mr. Jatin Bindal, renowned corporate trainer for digital marketing, while, Mr. Abhishek Mukherjee, founder of Knowledge Talks was the guest speaker, who provided participants with necessary tools and learning opportunities to the students for implementation on various Social Media platforms.
Dr. Urvashi Makkar highlighted the importance of Digital Marketing Certification to the students with aplomb, using live examples from Digital Marketing Campaigns and success stories of the campaigns. She emphasized that since India is already moving on complete digitization, it is a must-have for the students to brush their knowledge & skills in the subject.
The program provided an exuberant platform to the students where they learnt the intricacies of Digital Marketing. This Certification will help students to understand the core principles from grassroots level, which will further open new opportunities for them as the constant evolution of digital marketing and active embracement of companies are creating new jobs and career opportunities for students worldwide.