The Journey of learning continued on second day of Digital Marketing Certification by MSME @ GLBIMR on September 12, 2017
The second day of Certification Program on “Digital Marketing” by Ministry of Micro, Small and Medium Enterprise (MSME) on September 11-12, 2017 for PGDM Batch 2017-19 witnessed, equal enthusiastic participation by students.
Another batch of students learnt the concepts of creating & running an Ad Campaign, designing google Adwords, Search Engine Optimization, Email Marketing, Content Marketing, concepts of Bid, CTR, and Quality Score, budgeting, search campaigns and latest Digital Marketing Strategies as a part of the module.
The key resource person of this session was Mr. Jatin Bindal, renowned corporate trainer for digital marketing, and Mr. Abhishek Mukherjee, founder of Knowledge Talks was the guest speaker. Dr. Urvashi Makkar extended gratitude to the guest speakers and motivated the students to keep learning so that the certification program leaves constructive impact on their academic and Professional career.
PGDM students of GLBIMR got a clear insight about the concept which will help them to improve their knowledge in Digital Marketing. The resources team enlightened the students with their valuable knowledge regarding the subject matter.
Students were also awarded with the Certification after the completion of session.