GLBIMR is organizing a Workshop on "Consumer Behavior" on Wednesday, 14 March, 2018 from 3:00 pm -4:30 pm.
The Resource Person for the Workshop is Ms. Sumedha Chatterjee, Head – Marketing, BMJ (British Medical Journal).
This workshop is to apprise students on consumer behavior and will focus on industry relevant practices for creating products that consumers love. It will delve into the details of how consumer behavior is changing with the advent of newer customer acquisition channels. Through multiple interventions, participants would be encouraged to ideate, discuss and study how strongly consumer behavior is integrated in organizational business decision making.