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17 Mar, 2018

Expert Talk Series by Dr. Sanjiv Mittal @ GLBIMR

Expert Talk Series by Dr. Sanjiv Mittal on March 16, 2018 @ GL Bajaj Institute of Management & Research

Accelerating the momentum of qualitative learning, GLBIMR, Greater Noida, under the illustrious leadership of Dr. Urvashi Makkar, Director General, organized a full day Expert Talk on “Consumer Behavior” for PGDM Batch 2017-19 on March 16, 2018. The Guest Speaker, Dr. Sanjiv Mittal, Dean & Professor, Management Department, IP University, is a marketing expert with 35 years of rich academic experience and has worked as Head of Department of Management Studies, at Institute of Management Studies and Research Maharishi Dayanand, University, Rohtak. He has contributed many articles in Journals of National and International repute and also delivered lectures in countries like US, Denmark and Norway.

Dr. Urvashi Makkar, welcomed the Guest Speaker, Dr. Sanjiv Mittal and shared that the main objective of providing these opportunities is to apprise the young minds with the current scenario prevailing in the industry and to inspire them to imbibe the marketing concepts.

During the session, Dr. Sanjiv Mittal shared various personality types of the consumers and the factors that affect the decision making power of the consumers. He also illustrated the concepts like Marketing, Segmentation and Positioning, Consumer Perception, Diffusion of innovation and Organizational Buying Behavior with few real time case studies and examples.

This Expert Talk series helped students to learn industry relevant practices for creating products that consumers love.