Expert Talk on "Growth Marketing: Next Frontier of Marketing"

Under its Expert Talk Series, GL Bajaj Institute of Management and Research. PGDM Institute, Greater Noida organized an Expert Talk on “Growth Marketing: Next Frontier of Marketing on August 11, 2022, Thursday. Mr. Ajoy Shah, Consultant, J K Tyres was the resource person of this expert talk.

The main objective of this session was to apprise the students with the Growth Marketing which is driven towards customer centric approach for building customer relationships.

In this session, the students got insight on Growth Marketing which entails the changing relationship between Sales and Marketing. The session highlighted the difference between traditional marketing and Growth Marketing. The changing paradigm of Marketing towards agile marketing, T shaped Marketing were the key takeaways of the session.

The session was extremely enlightening and thought provoking for the students.