Dr Arpita Srivastava


Associate Professor , Area Chair - Marketing





Course Involvement:

  1. Brand Managemet
  2. Integrated Marketing Communication
  3. Consumer Behaviour
  4. Retail Marketing
  5. Sales and Distribution Management

Principal Publications:

  1. Kumari.A, Srivastava A and Agarwal.P, Paper Titled "Factors Impacting the Effectiveness of Student's Online Learning Outcomes in Management Education: An Empirical Study Using Vroom's Expectancy Theory" accepted for publication in SCOPUS indexed IEEE book on "Advanced Learning and Teaching in HigherEducation: A Policy - Technology-Capacity Enabled Approach." By River publishers.
  2. Sharma.V, Srivastava A.,(2022) Paper titled "COVID-19 vaccination determinants: An Empirical Evaluation of Vaccination Acceptance Model" accepted for publication in ABDC C category Journal , Journal of Information and Optimization Sciences-ISSN :0252-2667.
  3. Srivastava A.,Sharma.V, Rakesh S., (2022) IDENTIFYING CLUSTERS OF MOBILE APP USERS IN NCR Published in International Journal of Creative Research Thoughts (IJCRT)Volume10 Issue 03, March 14,2022.
  4. Srivastava A., Malhotra R., Bhatt A.K., Srivastava P. (2022) Investigation of Consumer Perception Toward Digital Means of Food Ordering Services. Published in Springer Journal of Advances in Intelligent Systems and computing book series (AISC, volume 1374), https://doi.org/10.1007/978-981-16-3346-1_1.
  5. S. Saha and A. Srivastava, "Digitized Entertainment - Factors influencing Consumer Adoption of OTT Platforms," 2022 OPJU International Technology Conference on Emerging Technologies for Sustainable Development (OTCON), Raigarh, Chhattisgarh, India, 2023, pp. 1-6, doi: 10.1109/OTCON56053.2023.10113910. (Scopus Indexed)

Short works and book chapters:

Book Publication and Chapter

  1. A Foresight on Digital Marketing", ,ISBN-13: 978-93-91462-47-5 FIRST EDITION, MARCH 2023, INDIA Printed &Published by:VSRD Academic Publishing(A Division of Visual Soft India Pvt. Ltd.) EDITOR
  2. Sharma, V.K., & Srivastava, A. (2023). Media Consumption Among Different Age Groups. In A Foresight on Digital Marketing (pp. 104). India: VSRD Academic Publishing.