Atul Kumar

Designation:

Associate Professor

Phone:

+919810264434

Qualifications:

Ph.D. (Pursuing- IIM), PGDM, B. Tech.


Course Involvement:

  1. Sales and Distribution Management
  2. Services Marketing
  3. Digital Marketing
  4. Business Simulations
  5. Production and Operations Management
  6. Strategic Management

Principal Publications:

  1. Kumar, A., & Chakrabarti, S. (2021). Charity donor behavior: a systematic literature review and research agenda. Journal of Nonprofit & Public Sector Marketing, 1-46.
  2. Rakesh, S., Sadhna, P., Bhardwaj, B, Kumar, A.(2023). Possibilities and Breakthroughs: Reinventing Management. Bloomsbury Publishing

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