Marketing summit

Exploring the Evolution of Customer Behavior in the Digital Era: A Panel Discussion with Dr. Harvinder Singh, Mr. Saurabh Tyagi, and Mr. Amardeep Bajpai.

The panel, moderated by Dr. Singh, delved into the effects of technology on consumer behavior, including the role of research in purchasing decisions and the emergence of BOT technology.

The panelists also discussed the challenges faced by management professors in adapting to the rapid changes in technology and the importance of understanding customer expectations to meet their needs.